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POPUP Store & Event
POPUP Store & Event

POPUP Store & Event
POPUP Store & Event

Pop-ups that convey the brand's world view
in one-stop

Realizing pop-ups that properly convey the brand's world view and product appeal to visitors. We provide one-stop support from planning and design to production, construction, and operation. We support pop-ups in a wide range of fields, from fashion, cosmetics, home electronics, and general goods to IP and characters.

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BEEATS, with its extensive track record, supports pop-ups that convey the brand's appeal

Shaping the brand's world view and maximizing the customer experience value

To lead a pop-up store or pop-up event to success, it is not enough to just rent a space and build it.
How to convey the charm of the brand as an experience within a limited period and leave it in the memories of the visitors.
BEEATS creates the optimal experience and realizes pop-ups that connect brands and customers.
Leave large pop-ups to us as well.

Design & planning power
that embodies the brand

Designing the brand's world view and concept in a form that reaches visitors

In a pop-up store, it is important to convey the brand's charm as much as possible within a limited space and period. BEEATS carefully reflects the brand's worldview in the space and creates experiences that make people want to post on SNS.

Operational power that leads pop-ups
to success

Consistently handling from personnel arrangement to on-site operation, reducing the burden on the site

BEEATS can arrange the necessary personnel for events, such as sales staff and operation directors, in a one-stop manner. Leveraging our network of over 50 temporary staffing agencies, we support flexible personnel arrangements on a nationwide scale. We also handle pre-training and manual preparation, supporting customer service experiences that match the brand image and smooth on-site operations.

Responsiveness to various facilities

Many support cases for store openings in large commercial facilities such as PARCO and Daimaru
We also respond flexibly to rules and constraints

Regulations and facility conditions vary depending on the facility where the pop-up is held.
BEEATS has a track record of supporting store openings in various commercial facilities such as department stores, fashion buildings, and train stations, including Hankyu, Mitsukoshi, LUCUA Osaka, Shibuya Modi, Tokyo Midtown, NEWoMan Shinjuku, and JR Tokyo Station.
We respond flexibly to the rules and conditions of each facility and provide smooth support from negotiation to installation.

Project management power that shapes the brand's world view

Execution ability and direction cultivated through domestic and international store opening support

We also provide careful support for the complicated preparations involved in opening a pop-up store with detailed progress management.
Starting with support for domestic brands, we have the execution power to pay attention to details and bring them to life even for "foreign brand initial entries in Japan," which are difficult due to differences in language and business customs, as well as large-scale projects involving tens of thousands of people.
We alleviate the burden and anxiety of the person in charge and create high-quality spaces.

See case studies here

Pop-up track record in various locations and purposes

New product promotions, experiential events, offline expansion of online products (D2C), etc.
We have experience creating pop-ups for a variety of purposes.
We also handle large-scale commercial facilities, station-front locations, and flagship store-class projects.
We design our products with everything in mind, from attracting customers and making sales to spreading awareness on social media.

Large-scale POPUP at event spaces

＜International company expansion into Japan＞
We supported the pop-up event for Allergan Aesthetics held at Tokyo Midtown (Roppongi).

POPUP at station facilities

＜Seasonal sales promotion＞
We supported the Panasonic shaver "LAMDASH PALM IN" event held at JR Tokyo Station as a Father's Day promotion.

Pop-up at a facility with high customer traffic

<Experiential events aimed at raising awareness>
The "MYTREX" event held at Futako Tamagawa Tsutaya Electrics
We supported a facial device trial event.

BEEATS, with a wealth of POPUP track records, will lead your pop-up store & pop-up event to success!

One-stop support from planning and design to operation of pop-up stores and events

Pop-up stores and pop-up events require various preparations and arrangements,
ranging from venue procurement to planning, creative production, construction, and the establishment of an operating system.
Based on BEEATS' extensive track record in pop-up stores and pop-up events,
we provide full-package support and hands-on assistance to help ensure your short-term pop-up promotion is a success.

01. Venue and Booth Location Selection

We select appropriate locations according to the target and plan, and negotiate with the venue. BEEATS has a wealth of experience in supporting pop-ups not only in commercial facilities like Shibuya PARCO but also in station facilities like Tokyo Station.

02. Planning

We consider the experience plan for products, brands, and services, and design the optimal zoning plan for the pop-up store or pop-up event according to the opening (implementation) venue.

03. Design

We reflect the brand's worldview in space design and design/plan pop-up store and pop-up event spaces. Also, leave the design of original fixtures to us.

04. Shop and event booth construction

With a wealth of experience in store interior construction at department stores and commercial facilities, as well as booth construction at exhibitions such as Makuhari Messe and Tokyo Big Sight, BEEATS uses its extensive network to carefully manage construction for pop-up stores and pop-up event venues nationwide.

05. PR

Also leave it to us for SNS planning to increase the buzz of pop-up stores / pop-up events, promotion planning inviting talents and influencers, and media presentations.

06. Operation

Speedy arrangements for operational staff through an extensive network. Experienced directors will also manage operations during the pop-up store/pop-up event period.

From fashion to home appliances

Supporting pop-ups in diverse industries

The scope of pop-up stores and pop-up events we have supported to date covers a wide range of fields, including
fashion, entertainment (IP/characters), cosmetics, home appliances, and lifestyle goods.

For example, we support a diverse range of pop-ups based on the purpose and brand characteristics, such as POPUPs for home appliance brands that convey their appeal through new product experiences, first-time store openings for overseas apparel brands in Japan,
and the creation of customer touchpoints by online-origin brands.

[Track Record] Recreating the world view of overseas brands to suit the Japanese store environment

Total of 21,000 visitors! Supported large-scale pop-up held for the first time in Japan

We provided total support, from creating the space to coordinating communication between Japan and Korea, for the "K-Beauty Select Store" held in Omotesando, Tokyo, hosted by our partner Leferi.
Leveraging our track record of bringing the worldview of overseas brands to life according to Japanese standards and our extensive experience in supporting numerous store openings, we create spaces that embody the brand's worldview and provide smooth project management.
We will help ensure the success of your pop-up store.

View case studies here

Comprehensive support for the entry of Japanese companies and brands into South Korea and Seoul.

Leave pop-up store openings and production in South Korea to BEEATS too

BEEATS provides support for opening pop-up stores and events not only in Japan but also in South Korea.
By combining our know-how in creating brand experience spaces cultivated in Japan with our understanding of local trends and business customs in South Korea, we provide the optimal production for Japanese companies and brands to enter the South Korean market.
Please feel free to consult with us if your company is considering brand entry or test marketing in the South Korean market.

See South Korea POPUP store opening support service

"Latest Seoul Store Design Trend 2026 Autumn/Winter Issue" report released

Explaining Seoul pop-up cases that generate queues and SNS diffusion

We have released a report based on pop-up stores and flagship stores in Seongsu, Seoul, highlighting key points for creating engaging spatial experiences that attract visitors and encourage social media sharing. This report is currently available in Japanese only.

Download the Japanese Report

Case studies by industry

Korea Ginseng Corp. Japan

"JUNGSAEMMOOL" Pop-up Event | Tokyu Plaza Omotesando "OMOKADO"

Fashion & Beauty

Nestle Japan Ltd.

NESCAFÉ APARTMENT #Iced coffee that melts with neighbors | Shinjuku Southern Terrace Plaza

Food

DRAMA TO HAIR CO.,LTD.

Drama for hair "Tsururincho." POP-UP STORE | LUCUA 1100

Fashion & Beauty
View more

Interviews, Dialogues, and Observations

Francfranc Corporation

BEEATS is a company that shines with flexible support and muscular proposal capabilities

POPUP Promotion
View more

Proposal & Progression Steps

STEP1

Issue Hearing

Please let us know the purpose and goals of the pop-up store opening / event implementation, your budget, and other requests.

STEP2

Proposal / Estimate

We will propose the optimal plan to achieve your goals, from planning and space design of pop-up stores/events to experience planning, customer attraction measures, and operation plans.

STEP3

Space Design

In addition to the design of pop-up stores / pop-up event booths, we also design specific content such as promotional tools, signage, and video.

STEP4

PR planning & arrangement

We plan promotion for the pop-up period and carry out various negotiations and arrangements.

STEP5

Production & Construction

We will carry out the production and construction of pop-up store spaces / pop-up event booths and production items by craftsmen. We will proceed under appropriate cost management and safety management.

STEP6

Operation & Removal

Please leave the arrangement of pop-up event personnel and operation on the day to us. We also handle removal after the end of the pop-up store/pop-up event.

STEP7

Effect verification and next implementation support

We will conduct a review of the pop-up store/pop-up event and support you with proposals for the next implementation.

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FAQ

This is my first time opening a pop-up store; can you support the operation and promotion as well?
Yes, please be assured even if it is your first pop-up store. We provide total support not only for space design and construction but also for planning experience content and customer attraction measures.
Can you help me find a venue for a pop-up store or pop-up event?
Of course. We will search for the optimal venue for your brand, target, and promotional content, and handle reservations and arrangements on your behalf.
I would like to conduct a promotion effective for attracting customers to a pop-up store; can I get some advice?
Yes, we will propose a plan to achieve your goals using effective promotion methods. Please leave the production for customer acquisition and cognitive expansion using SNS to us. We also have a track record of managing media presentations, so please feel free to consult with us.
Can you arrange operation staff for a pop-up event?
BEEATS has a wealth of personnel networks and also accepts the arrangement of staff necessary for event operation. Experienced staff will support the progress. We also cooperate with effect measurement, presentation of improvement plans, and preparation for the next time.
How long is the preparation period for a pop-up store?
The preparation period depends on the scale of the project, but usually 2 to 3 months is a guideline. Regarding the specific schedule, we will respond flexibly according to your requests.
Can you produce novelties to be distributed at pop-up stores and pop-up events?
Yes, planning and production of original novelties are also possible. We will propose items that enhance promotional effects.

Contact Us

Please feel free to contact us

Please feel free to contact us below for consultations and requests to BEEATS.

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