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KOREA POPUP Store

KOREA POPUP Store

Total support for Japanese brands
expanding into South Korea

We provide one-stop production for pop-up store development in South Korea, from planning to store design and operations. From securing properties in popular areas to spatial design, Japanese-standard construction management, hiring local staff, and attracting customers through SNS marketing, BEEATS takes charge of project management to consistently support your expansion into South Korea.

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March 2026: Comprehensive production of "MOUSSY's" first pop-up store in South Korea

[NEW] Starting provision of pop-up store opening production packages in South Korea

In a prior case, we successfully realized a collaboration pop-up store with the Korean brand "INSILENCE" at "The Hyundai Seoul," a department store that attracts the attention of the MZ generation.

Support for Japanese companies and brands expanding into South Korea

Seoul, South Korea, attracts attention from all over the world as a source of trends.
BEEATS' "Korean Pop-up Store Opening Production" is a package that allows Japanese brands without a local subsidiary to expand with quality equivalent to domestic store openings. We overcome the walls of language and business customs to produce your challenge in the Korean market totally.

See "MOUSSY" South Korea pop-up store case study

WHY BEEATS

Why BEEATS is chosen

When entering the Korean market for the first time, companies face challenges such as "language barriers," "complex business customs," and "local quality control."
BEEATS solves these issues through a strong Japan-Korea partnership and a direction system based on Japanese standards,
and we work alongside you to ensure the success of your pop-up store by bringing out the maximum appeal of your brand.

Strategic business alliance with leading Korean partners

Create spaces and experiences that embody your brand
by collaborating with specialized companies that know the local market and trends

We have signed a strategic business alliance with "ALX Design," which handles spatial design, planning, and construction for the flagship stores of major brands such as the largest beauty MCN in Korea, "Leferi," as well as "AMUSE" and "TIRTIR." Our expert partners strongly back up space creation that embodies the brand's worldview and promotions for gathering visitors and creating buzz.

Click here for details on business alliances

Project Management based on Japanese Standards

Achieve both solid execution and quality
with detailed direction and thorough process management

A BEEATS director will serve as your dedicated point of contact to manage the entire project. We take full responsibility for supervising complex negotiations with local partners and detailed direction at construction sites. We build a system where customers can proceed with the project only in Japanese, preventing communication loss.

A unique network
cultivated through supporting Korean brands' expansion into Japan

Responsible for spatial design and construction
for the Japanese market entry of 38 Korean brands*

BEEATS has handled numerous Japanese pop-up developments for Korean brands. The network we have built directly with Korean companies through these on-site experiences is our greatest strength. We provide full support using this same network when Japanese brands expand into South Korea.

*As of April 2026

Solid Execution

Supported the first pop-up in Japan
hosted by "Leferi," with a total of 21,000 visitors

BEEATS supported space creation in collaboration with ALX Design at the "K-Beauty Select Store" (total of 21,000 visitors) held in Omotesando, Tokyo, and hosted by our partner, Leferi. By bridging the gap in construction rules and business customs between Japan and South Korea, we brought the authentic worldview to life based on Japanese standards. Leveraging the execution capabilities proven in this project, we support Japanese companies in expanding into South Korea.

See case studies here

SERVICE

Content of Total Support for Korean Pop-up Stores

We support the entire process required for opening a pop-up store in South Korea with quality consistent with Japanese standards.
We collaborate with professional partners in each field to lead your project to success.

01. Property arrangement and contract handling

From prime locations in the Seongsu area to large commercial facilities such as "The Hyundai Seoul," we carefully select the most suitable store locations for your brand strategy. Leveraging our unique network, we provide comprehensive support, from negotiating to secure prime properties in popular areas to adjusting terms and handling contract procedures.

02. Spatial Design and Planning

We build spaces that resonate with Korean consumers while maintaining the brand's worldview and capturing local trends. We pursue VMD that makes people stop and take photos. We realize high-traffic pop-ups that connect social media sharing to actual store visits.

03. On-site construction and quality control

We prevent "construction trouble" that is a concern in overseas store openings. By firmly cooperating with influential local construction companies, BEEATS directors supervise the site from a Japanese perspective. We achieve high-quality finishes even for highly aesthetic creations and fixtures.

04. Social Media and Promotion Strategies

We hire talent and influencers with influence in both Japan and Korea, tailored to the brand's target audience. We develop strategic promotions that capture trends, from generating prior buzz to implementing diffusion measures for the local MZ generation.

05. OOH, PR, and Media Strategy

We propose multi-faceted PR such as exposure through OOH (outdoor advertising) in the Seongsu area and around commercial facilities, as well as previews planned for local media and press. We support立体 (three-dimensional) tactics to increase brand recognition and reliability in a short period of time.

06. Store operations and staffing

We are partnering with World Mode Holdings, a company with extensive experience in store management in the fashion and beauty industries, to assign professional customer service staff. These staff members, who are well-versed in local business practices, will accurately convey the brand's worldview to customers.

*BEEATS has a business alliance with World Mode Holdings Co., Ltd.
Please see here for details on the business alliance.

TARGET AREA

Planning the optimal area according to the brand's target

In Seoul, South Korea, the customer base and consumer behavior are clearly divided by area.
At BEEATS, centering on the trendy hotspot of "Seongsu,"
we propose the best store opening areas based on product characteristics, target attributes, and the latest local trends.

01. Seongsu: Main Street Roadside Store*

Showcase your brand's world view directly in the heart of the trend
Expansion at a high-visibility street-level store along the main street of Seongsu. By fully expressing the brand's world view from the exterior (facade) to the interior, we create a strong impact and buzz for sensitive young people and influencers.

02. Seongsu: Small-scale cafe attached type*

Small start to disseminate a unique worldview
Small-scale deployment in a space equipped with a cafe or gallery in the Seongsu area. While keeping initial investment low, by combining experiential content such as drink service, this plan is perfect for test marketing aimed at deep brand experience and social media diffusion among sensitive segments.

03. Large Commercial Facilities

Deployment in premium spaces with high drawing power
Pop-up spaces within large commercial facilities such as "The Hyundai Seoul." Utilizing overwhelming visitor traffic and a sophisticated environment, we contribute to large-scale promotions aimed at increasing brand awareness and improving reliability.

04. Other Areas

Pinpoint approach tailored to target audience attributes
Depending on the brand or product characteristics, we can flexibly propose areas other than Seongsu. Please feel free to consult us if you have a preferred opening area.

*Store images posted on this page are examples produced by BEEATS and examples of local Korean spatial designs by our partner "ALX Design."

Spatial design examples by our local Korean partner "ALX Design"

"ALX Design" handles numerous projects in South Korea's cutting-edge areas.
We realize various types of store designs, from high-buzz pop-up stores to flagship stores that serve as the face of the brand.

Korean Cosmetic Brand "AMUSE" Flagship Store | Seongsu, Seoul

Korean cosmetic brand "TIRTIR" flagship store｜Seongsu, Seoul

Numerous track records for pop-up stores and pop-up events in Japan

Pop-up store openings and production within Japan can also be handled by BEEATS

BEEATS boasts a wealth of experience not only in expansion into South Korea but also in comprehensive support for pop-up stores and events within Japan.
We possess know-how in creating places for brand experiences cultivated through the support of Korean brands entering Japan and pop-up stores/events for famous domestic brands.
If you are considering opening a store in Japan, please feel free to consult with us.

See our pop-up store opening support service in Japan

Latest Case Study: Recreating Korean local creatives in Japan

Large-scale pop-up track record with a total of 21,000 visitors

We promoted the "K-Beauty Select Store," held in Omotesando, Tokyo, with a total of 21,000 visitors, as a joint Japan-Korea initiative.
With management capabilities that completed a large-scale project by overcoming barriers in business customs and language,
we support Japanese companies in opening pop-up stores in South Korea.

View Case Study Page

Autumn/Winter 2026 issue has been released

The latest spatial design trend report for Seoul, South Korea is now available!

"Why are there long lines at pop-up shops in Seongsu?"
"How are visitors' experiences being shared on social media?"
Based on examples from pop-up stores and flagship stores in Seoul, South Korea,
We analyzed how to create an attractive spatial environment and the mechanisms that connect visitors from arrival to experience and social media sharing.
Please use this as reference material for pop-up store openings and store/promotion planning in South Korea.This report is currently available in Japanese only.

Download the Japanese Report

Case studies by industry

Mediquitous Co. Ltd.

"EMIS" Pop-up store｜Shinsaibashi PARCO

Fashion & Beauty

Mediquitous Co. Ltd.

"Ameli" Pop-up Store | Daimaru Umeda Store

Fashion & Beauty

Mediquitous Co. Ltd.

"ORR" Pop-up store｜Shinsaibashi PARCO

Fashion & Beauty
View more

Proposal & Progression Steps

STEP1

Issue Hearing

Please tell us the purpose, target audience, preferred timing, and scale of your pop-up store opening in South Korea. A dedicated director will interview you for details.

STEP2

Proposal / Estimate

Based on the initial interview, we propose the selection of the opening area, conceptual direction, and the core of the promotion, tailored to your target. We present an estimated budget covering property costs, design and construction costs, and operating costs, reflecting the latest local market rates.

STEP3

Spatial Design & Planning

We optimize the brand's worldview to match the Korean market. In addition to spatial design, we confirm the design of specific creative content such as fixtures, signage, and video.

STEP4

SNS Influencer Planning & Arrangement

We formulate promotion plans in cooperation with partners driving local trends. From influencer selection to negotiation and post management, we proceed with preparations for creating buzz in parallel.

STEP5

Media & OOH Planning & Arrangement

We formulate multi-dimensional PR measures such as outdoor advertising (OOH) in the Seongsu area and local media deployment. We handle everything from media procurement to various negotiations and arrangements.

STEP6

Production/Construction

We perform construction of the pop-up store space in cooperation with local construction partners. We thoroughly manage quality, safety, and cost to shape the space with Japanese-standard quality.

STEP7

Operation & Removal

We provide total support from arranging operational staff to day-of operations management. We will also take responsibility for completing the removal work after the event ends.

STEP8

Effect Verification & Support for Next Implementation

We review the implementation results and analyze the data obtained and local reactions. We propose continuous support for your next development in Korea or for a full-scale store opening.

Contact

FAQ

I haven't decided on the timing for opening a pop-up store yet, but can I consult with you?
Yes, of course. Please feel free to consult us even if you are at the stage of "considering it for next year" or "starting with information gathering." We will provide advice based on the latest local trends and market conditions.
Can we communicate only in Japanese?
Yes, everything will be completed in Japanese.
A director serving as the dedicated project contact point will communicate with you in Japanese and accurately reflect those details to the local construction and operation teams. Since BEEATS also centrally manages instructions on the local construction site, you do not need to deal with any Korean language requirements.
When should I consult about a pop-up store in South Korea?
Popular areas like Seongsu are currently in a bidding war among brands from around the world, and it is not uncommon for reservations to be fully booked for six months to a year in advance. To avoid the risk of having to give up due to lack of space, we recommend consulting us early to secure a location, even before your plans are finalized.
Can I open a store without a local subsidiary?
Yes, it is possible.
Through collaboration with influential local partners, we provide total support from property procurement to store operation. We realize expansion into South Korea with a smooth process, just like domestic store openings.
Can you produce novelties to be distributed at pop-up stores and pop-up events?
Yes, it is possible.
We undertake everything from the planning to the production of original novelty items based on local trends. We propose items with high promotional impact that lead to social media buzz and increased store visits.
Can you also support customer attraction (promotion) for pop-up stores in South Korea?
Yes, we will propose a customer attraction strategy tailored to your target from the planning stage.
We can provide one-stop support for measures to strongly push customer attraction to the store, such as PR measures using Japanese and Korean talents, strengthening dissemination power on SNS using influencers, and acquiring media exposure.

Contact Us

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Please feel free to contact us below for consultations and requests to BEEATS.

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