Panasonic Corporation "Lamdash Palm In" Experience Event | JR Tokyo Station

Panasonic Corporation is a leading Japanese home appliance manufacturer with a history of over 100 years.
Since our founding, BEEATS has provided retail sales promotion support for Panasonic, focusing on home electronics retailers.
This time, we were in charge of the display tools for the "Lamdash Palm In" experience event held at Tokyo Station, so we would like to introduce it to you.

Event Overview

Event Name	Father's Day Special Event! Tokyo Station Lamdash Palm In Experience Session
Event Date	June 8 (Sat) - June 16 (Sun), 2024
Venue	Tokyo Station Event Space (Yaesu Concourse)
Target Product	Men's Shaver "Lamdash Palm In"

Click here for event details: https://panasonic.jp/topics/2024/06/000000909.html

Measures implemented this time

• Production of a photo booth for taking photos with the product
• Arrangement of event display tools

Experience the palm-sized "Lamdash Palm In"

What is Lamdash Palm In?

The "Lamdash Palm In" is a men's shaver with a new concept launched by Panasonic. Its compact size, which fits in the palm of your hand, condenses high-performance 5-blade technology, resulting in smooth skin that is gentle and has no unshaven areas. Furthermore, its design, which harmonizes with any scene whether at home or on the go, is also a feature. Since its release, it has not only been a big hit but also continues to win various awards.

"Lamdash Palm In" Promotional Tool Case Study

BEEATS also handles retail promotional tools for the "Lamdash Palm In".
Please check out this case study as well.

Case Study Page: Men's Shaver "Lamdash Palm In" Retail Promotional Tools

Consult BEEATS for campaign and promotion planning

BEEATS provides broad support for the planning and operation of campaigns that link social media and digital measures, in addition to real experience events and storefront promotions. We design optimal communication according to customer issues, from expanding awareness of new products to attracting customers to storefronts and promoting purchases. We connect web campaigns seamlessly with events and storefront promotional tools (POP/fixtures), which are BEEATS' strengths, and propose comprehensive promotions that move the hearts of your targets.

Click here for details on our campaign and promotion planning and operation services

If you are considering effective promotion campaigns linked to events or in-store merchandising, or campaigns utilizing SNS, please feel free to contact us.