BEEATS is a company that shines in flexible response and lean proposal capabilities

Francfranc Corporation, which broadly handles sales and coordination of interior goods and furniture based on the concept of "creating spaces that enrich daily life with color and positivity."

BEEATS was in charge of the experience event "HANDY FAN STAND" for the new product "Frais Smart Handy Fan," held in July 2024. Today, BEEATS interviewed Mr. Inoue, then Vice President and Executive Officer of Francfranc Corporation, and Ms. Ichinose, Manager of the Communications Department.

Over 4.2 million units sold cumulatively!^* Francfranc's popular "Frais Handy Fan" series_{(*as of July 2024)}

BEEATS: Thank you for joining us today. First, please introduce yourselves.

Mr. Kohei Inoue (Francfranc Corporation / hereinafter, Inoue): I am Inoue, Vice President and Executive Officer. My work is not limited to a specific field; I am in charge of driving the company's overall growth, specifically, identifying projects necessary for the company's growth and taking a lead role in them.

Ms. Ikue Ichinose (Francfranc Corporation / hereinafter, Ichinose): I am in charge of overall internal and external communications. I mainly handle PR activities and focus on internal and external public relations. Utilizing my past experience as a store manager and area manager, I aim for effective messaging based on information from the field and customer needs.

BEEATS: Next, could you please introduce your company's business and the popular "Frais Handy Fan" series?

Inoue: Francfranc sells interior goods and furniture with the concept of "creating a space that enriches and colors daily life in a positive way."
The portable "Frais Handy Fan" series is our hit product, and as of July 2024, we have sold a cumulative total of 4.2 million units in the series. The reason for the support we receive is, I believe, that we incorporate trends every year as a fashion item. In 2024, we released colors such as Shiny Orange and Yellow Dot, and these were also very well received this time.

BEEATS: I am a fan of Francfranc's handy fans as well! Not only is the design cute, but the battery life is very good, and I can't let it go.

Ichinose: Thank you. One of the things we value is not only design but also high functionality.

The "Frais Smart Handy Fan" was born with the aim of expanding the target audience

BEEATS: I would like to hear about this event, but first, could you tell us about the history and background of why you planned this event?

Inoue: The "Frais Handy Fan" series I just introduced has been used mainly by young generations, such as high school and university students, until now. Thinking about how to get working professionals in their 20s and 30s, who are our target audience, to use it as well, we decided to launch the "Frais Smart Handy Fan," which has subdued colors, is lightweight, and is compact.

BEEATS: Indeed, I often see students using handheld fans. The new Smart Handy Fan seems like it could also be used in an office.

Inoue: Yes, exactly. The "Frais Handy Fan" series is a very important product for us, so for the announcement of the new product, we wanted to go beyond the scope of promotional activities within regular shopping centers or at store fronts and carry out a promotion broadly to potential users, which led us to hold this event.

BEEATS' flexible response and "lean" proposals were the deciding factor for our order

BEEATS: Next, could you tell us the reason why you asked BEEATS to participate in the competition?

Inoue: BEEATS was chosen for three major reasons.
The first was the high quality of the proposal. However, because we received attractive proposals from other companies as well, the deciding factors were the second reason—flexible response—and the third reason—a waste-free "lean" proposal.

First, regarding the second reason, "flexible response": many companies are unwilling to spend much time on unconfirmed projects, so I was impressed by BEEATS' sincere stance. I was convinced that there would be no issues with their agility when actually executing, and I felt I could proceed with the project with peace of mind with BEEATS.

BEEATS: Thank you for your kind words. Could you please tell us more about the keyword "lean proposal," the third one?

Inoue: By "lean," I mean stripping away parts that are a bit too much and packing only what is necessary. In many event plans, budgets tend to balloon significantly in the pursuit of glamor. However, BEEATS' proposal allocated budget firmly to what was necessary and cut out the excess, allowing us to achieve our goals efficiently.

The fact that they made a proposal that saved waste and allowed us to reach our goals in the shortest distance was the major reason why we chose BEEATS.

The best teamwork built by a relationship of trust with BEEATS

BEEATS: Next, could you tell us about customer reactions and the results of this event?

Ichinose: It was very well received by customers, and the event was a great success.
What left a particular impression was BEEATS' flexible response. For example, even when we requested changes to the content at the last minute, they responded immediately, which was a huge help. Our contact, Mr. Matsumoto, was smiling from start to finish on the day of the event and even helped with the cleanup at the end, which really made us feel a personal connection.
I felt as if we were one team working together to make the event a success.

_{Francfranc "HANDY FAN STAND" event day Click here for case study}

Inoue: I think being interviewed by the media was also a major achievement.
Including television news, we were ultimately featured in four different media outlets. Timing is also very important; I believe that implementing an attractive plan at the right time and in the right place led to our success. As I mentioned earlier, the event itself being lean resulted in a very good ROI.

Ichinose: The design proposed by BEEATS was also very good! It wasn't just cool; I was very impressed by the ingenuity put into maximizing the characteristics of the product. The LP design was also easy to see, and the message to convey the product's appeal was clear.

BEEATS: Thank you very much. Our sales representative handled the planning and composition, and our designers handled the design; it was a team effort.

Inoue: BEEATS' proposal accurately captured what we were looking for and brought it to life. I believe the success of this event was made possible precisely because of BEEATS' professional work.

Beyond just selling products, offering "proposals that add color to customers' lives and enrich their daily lives"

BEEATS: Moving on, could you please tell us about the future outlook for Francfranc?

Ichinose: Triggered by the success of the "Frais Handy Fan" series, Francfranc is moving into a new stage.

We want to continue being an interior brand that not only sells products but also offers proposals that add color to customers' lives and enrich their daily lives, making them say, "Incorporating Francfranc products makes life fun."

Expectations for project management skills in addition to high expertise

BEEATS: Lastly, what expectations do you have for BEEATS in the future?

Inoue: Through this project, I was able to witness the expertise and growth of the BEEATS team. The expertise of each member was very high, and I think they achieved wonderful results in their respective fields.

Initially, I felt there were some issues with overall coordination, but as the project progressed, the BEEATS team became conscious of overall optimization and was able to proceed with the project while coordinating smoothly. This growth made me feel the great potential that will lead to further development of BEEATS in the future.

I think that by strengthening project management, even bigger challenges will be possible. I look forward to deepening our partnership with BEEATS and growing together.

BEEATS: Thank you for your time today. We look forward to continuing our work together.

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Thank you for reading to the end.
BEEATS provides broad support for the planning and operation of campaigns that link SNS and digital measures, in addition to real-life experiential events and in-store promotions. We design optimal communication based on client challenges, from raising awareness of new products to driving customers to stores and promoting purchases. We seamlessly connect web campaigns with BEEATS' strengths—events and in-store promotional tools (POP/fixtures)—to propose comprehensive promotions that move target audiences.

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If you are considering effective promotion campaigns linked to events or in-store merchandising, or campaigns utilizing SNS, please feel free to contact us.