Case StudyIndustry Case Studies

client

VISIONARY JAPAN Inc.

category

Communication/IT Exhibition

VISIONARY JAPAN Inc. Booth | NexTech Week 2026 Spring

Dynamic booth design that attracts attention even from a distance

VISIONARY JAPAN Inc. accompanies customers in solving challenges as an "AI×IT solution company," from design to implementation and further to on-site establishment.
BEEATS was in charge of the NexTech Week 2026 Spring booth, providing total support for planning, design, architecture, and construction.

Exhibition NameNexTech Week 2026 Spring
LocationTokyo Big Sight
PeriodApril 15 (Wed) – 17 (Fri), 2026
Space2 booths (5,400 frontage × 6,000 depth), 3 sides open
Scope of workPlanning, design, engineering, and construction

Booth design that aims for differentiation so as not to be buried in the surroundings

- Challenge -

While it was expected that there would be many booths with a white base in the vicinity, there was a request to make the company's booth stand out more and create a space that attracts visitors' eyes. In addition, while balancing with the budget, a layout that makes it easy for back-office personnel to conduct "AI agent" demonstrations and a booth design with visual appeal utilizing lighting were required.

Attracting visitors with huge character structures and copy

-Booth Design and Layout Points-

  • Huge "AI" cut-out structure that increases presence
  • Placement of monitors and demo tables easy to see from the main flow
  • Attraction with questioning copy that works on the target's awareness of issues
  • Space design with contrast based on black and blue

We designed the layout considering the orientation of monitors and demo tables so that the entire booth could be clearly seen from the main flow. What is particularly eye-catching is the huge, three-dimensionally expressed "AI" cut-out structure. Furthermore, we posted large copy on the walls and upper signage that appeals to the target's awareness of issues. By combining it with demonstrations on monitors, we aimed for a booth that attracts visitors' interest and makes them stop by.

Realized a highly appealing booth that "conveys at a glance"

-Results-

The message "For AI agents, go to VISIONARY JAPAN" was expressed throughout the booth space through three-dimensional structures, copy, and monitors. It became a highly visible booth where the service content and the message to be appealed are easy for visitors to understand, and also conscious of differentiation from surrounding booths.

About VISIONARY JAPAN

Founded in 2022, headquartered in Chiyoda-ku, Tokyo, with branches in Yokohama, Osaka, Nagoya, and Fukuoka. We develop an "AI Technology Business" that performs technology development and R&D centered on AI, an "AI DX Strategy Business" that performs AI-driven strategy formulation and transformation support, a "Consulting Business" that performs management and organizational consulting starting from AI, and an "IT Solution Business" that handles AI-integrated system development and infrastructure solutions. It is an AI×IT company that has reached 378 employees in 4 years since its establishment and 2.7 billion yen in sales in its 4th term, achieving rapid growth in both organization and business.
We aim to create a better future as a company that develops along with the changes of the times and contributes to society in the rapidly growing IT industry.

VISIONARY JAPAN Inc.: https://visionary-jp.com/

Consult BEEATS for exhibition booths and participation

BEEATS flexibly responds to diverse needs, including large-scale exhibitions, and produces attractive exhibition booths that make visitors want to stop and look. We provide one-stop service from planning, spatial design, and construction, to on-site booth operations management aimed at achieving target KPIs. Including the production of novelties that boost visitor attraction, we provide total production of exhibition spaces that accurately convey the charm of your products and services and create solid business opportunities.

▶ Click here for details on our planning, space design, construction, and operation services for exhibition booths

Companies considering new exhibitions, booth decorations with high attraction effects, or booth operations aimed at achieving KPIs are welcome to consult us anytime.

We can also support the comprehensive production of business events, such as conferences and private shows held independently by your company.

▶ Click here for details on business event (conference/private show) planning, design, construction, and operation services