Allergan Aesthetics "MEDICAL BEAUTY PARK" Event | Tokyo Midtown (Roppongi)

AbbVie's Allergan Aesthetics, a global research and development-based biopharmaceutical company headquartered in the United States.
We would like to introduce the pop-up event "MEDICAL BEAUTY PARK" held at Tokyo Midtown (Roppongi), which BEEATS was in charge of.

Event Overview

Event Name	Experience and consult about cosmetic medicine at "MEDICAL BEAUTY PARK"
Event Date	September 18, 2024 (Wed) – September 23, 2024 (Mon) Media Presentation: September 17, 2024 (Tue)
Venue	Tokyo Midtown (Roppongi) Atrium
Implementation Details	Experience 5 programs including skin scanning and consultation booths to talk to doctors about cosmetic medicine

Click here for event details: https://prtimes.jp/main/html/rd/p/000000011.000099493.html

Measures implemented this time

• Event booth planning, spatial design, and construction
• Experience event operation, manual creation, and personnel arrangement
• Media presentation operation and production of proceedings scripts
• Production of various merchandise

Experience 5 programs including skin scanning and consultation booths to talk to doctors about cosmetic medicine

"MEDICAL BEAUTY PARK" is an experiential pop-up event where visitors can learn about and consult on cosmetic medicine.
In addition to the "Educational Beauty Booth" where visitors can gain knowledge about cosmetic medicine, such as the mechanism of facial aging and how to choose a clinic, we offered programs such as consultation booths where visitors could talk to doctors about skin concerns such as wrinkles and sagging, and skin scanning.

BEEATS was also in charge of operating the media presentation and producing manuals and scripts

On September 17 (Tue), a media presentation by celebrities was held, and BEEATS was also in charge of manual and script production and event operation on the day.

About AbbVie's Allergan Aesthetics

AbbVie's Allergan Aesthetics develops, manufactures, and markets products and brands at the forefront of advanced cosmetic medicine. The company's cosmetic medicine field is diverse, focusing on botulinum treatment, hyaluronic acid injection treatment, partial slimming treatment by fat freezing, and breast reconstruction-related products, with the goal of consistently providing innovation, education, and excellent service that meet the needs of our customers.

AbbVie Allergan Aesthetics Official Website

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