"JUNGSAEMMOOL" Pop-up Event | Tokyu Plaza Omotesando "Omokado"

Held the pop-up event for the Korean brand "JUNGSAEMMOOL"

The pop-up event for "JUNGSAEMMOOL," a professional makeup brand handled by Jung Saem Mool, a makeup artist representing K-BEAUTY, was held on the 3rd floor of Tokyu Plaza Omotesando "Omokado."
While holding campaigns featuring image model "TWS" and experiencing items developed offline in Japan for the first time, BEEATS was in charge of the design and construction of the pop-up that embodies the brand's worldview.

Overview

Event Name	JUNGSAEMMOOL POPUP EVENT
Location	Tokyu Plaza Omotesando "OMOKADO" 3rd Floor
Period	August 10 (Mon) – August 25 (Tue), 2026
Scope of work	Design and construction

Creating a space where many visitors can enjoy the worldview

-Results-

Realized a space that brings out the charm of the brand at Omotesando's spotlight "Omokado." Throughout the session, we supported a POPUP space where many visitors could comfortably experience the brand's worldview.

What is "JUNGSAEMMOOL"?

Launched in Korea in 2015 by Jung Saem Mool, a makeup artist leading the K-BEAUTY world, with the concept of "finding your own beauty." It arrived in Japan in 2022.
As a professional makeup brand that can reproduce the techniques of a makeup artist, it is now loved by so many people that it is said no one in Korea is unaware of it.
Jung Saem Mool is also said to be the founder of "transparent makeup," a feature of Korean makeup, and is at the top level in Korea in both popularity and ability. Based on unique laws devised based on long-cultivated know-how and elaborate techniques, we continue to create products that are particular about finding "one's own" beauty rather than following trends. In 2014, we opened "JUNGSAEMMOOL Art & Academy" in Korea, training numerous makeup artists.

JUNGSAEMMOL: https://www.jsmbeauty.com/

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores