Supported Leferi's first landing in Japan for "K-Beauty Select Store" | Total of 21,000 visitors

The first "K-Beauty Select Store" in Tokyo

"K-Beauty Select Store" organized by "Leferi," one of Korea's largest beauty MCNs. This store, which gathers brands carefully selected by beauty influencers, has been held repeatedly within Korea and has become a hot topic.

As this notable project made its Japan debut, BEEATS participated as a partner to give shape to its domestic expansion. We were responsible for everything from assisting with venue selection to conducting on-site surveys and construction, helping to create a space where visitors could realistically experience the latest Korean trends by meticulously adjusting for the environmental differences between Japan and Korea.

Overview

Event Name	K-Beauty Select Store
Organizer	Leferi, Amazon Korea
Event Date	April 2 (Thu) - April 13 (Mon), 2026
Venue	Harajuku Yodobashi J6 Building
Scope of work	Venue selection support, venue securing, construction, on-site survey agency, and Japan-Korea communication coordination

Click here for event details: https://prtimes.jp/main/html/rd/p/000000005.000103245.html

Faithfully reproducing the concept of the Korean event in a Japanese space

- Background and Challenges -

This "K-Beauty Select Store" gathered brands carefully selected by 1,033 beauty creators. The challenge for the first holding in Japan was how to reproduce this experiential select store format, which is supported in Korea, at a Japanese site with different construction rules and business practices. When developing multiple brands in a single space, it was required how to fit the original design intention into Japanese construction standards without discrepancies.

Careful support to resolve overseas expansion issues (gaps)

- Points of Support for the First Pop-up in Japan -

• On-site survey agency/accompaniment

Accurately grasping site conditions on behalf of clients who cannot travel to Japan

• Japan Market Optimization Proposal

Bridging the gap in materials and standards between Japan and Korea, and proposing optimal specifications

• On-site inspection in South Korea

Confirming the Korean select store on-site to deeply understand design intentions and quality

• Flexible mobility at the site

Quickly responding to unexpected issues unique to initial entry and tight delivery deadlines

• Japan-Korea bilingual support

Executing detailed requests accurately through direct dialogue in Korean

To ensure the success of their first expansion into Japan, BEEATS conducted an on-site inspection of their previous cases in South Korea. After gaining a deep understanding of the required quality, we proposed solutions to carefully bridge the gaps between materials and construction methods recognized in Japan and Korea. In addition to direct communication in Korean, our support system, which leverages knowledge of the Japanese market—including on-site survey agency services and flexible responses to tight schedules—alleviated the anxieties of the overseas client and allowed the project to proceed smoothly.

A total of approximately 21,000 visitors, embodying the "latest K-Beauty experience," and making the first holding in Japan a success

-Results-

We realized a space where people can "experience and purchase" masterpiece products recognized by 1,033 creators, keeping the energy from Korea intact. The venue was bustling daily with many visitors seeking the "K-Beauty Select Store" experience, which landed in Japan for the first time, with a total of approximately 21,000 visitors during the 12-day event. It ended on a high note, attracting significant attention from major Japanese and Korean media.

At this important phase of the first landing in Japan, opening a "K-Beauty Select Store" that does not make you feel the gap between Japan and Korea has been highly evaluated by the client. We were able to realize a "real place" that Japanese fans can pick up and enjoy directly, in a form suitable for the Japanese market, without compromising the value of the "K-Beauty Select Store" supported in Korea.

For the simultaneously held K-Beauty brand awards ceremony "KYEA (Korea Youtubers’ Excellence Awards) 2026," please see the following page.

About the strategic business alliance between BEEATS, Leferi, and ALX Design

BEEATS has entered into a strategic business alliance with Leferi and ALX Design to strengthen support for Japanese brands expanding into South Korea.

About Leferi

Established in 2013, Leferi is one of Korea's largest MCNs (Multi-Channel Network: an organization that bundles influencers and integrates everything from content production to marketing) specializing in the beauty and lifestyle field. It is a beauty influencer business group with over 1,000 top creators including "Leo J Makeup," who has 1.45 million subscribers, and possesses a value chain that integrates everything from creator management to digital marketing, commerce, and global event planning.

Official website: https://www.leferi.co.kr/

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores