DX Strategy

"Evolution of Brand Experience through DX"

Centered on Digital Transformation (DX), BEEATS CO.,LTD. will create customer experiences for a new era.

Under the mission of "Co-creating Brand Experiences in the Retail Domain," BEEATS has provided various digital solutions at client customer touchpoints.
Specifically, we started providing the cloud delivery service "Clomoni" in 2019.

We are also promoting the DX of our internal operations and are working on operational efficiency, starting with the MA tool introduced in 2023.

Moving forward, as an offline organizer, we will greatly evolve the brand experience that can be felt at stores, the strongest customer touchpoints, by combining creativity with data and technology.

In addition to aiming for optimization and rationalization, such as by utilizing AI for creation, we will develop an organization-wide DX promotion system, such as by incorporating data linkage into each of our current businesses, and advance strategic decision-making based on data and the optimization of business processes by making full use of digital technology.

Through the promotion of DX, we will realize operational efficiency and the creation of new value, and provide rich brand experiences.


BEEATS CO.,LTD.

Representative Director and President, Matuhiro Kashiwagi



Determination of Specific Measures (Strategy) for Business Management and the Utilization of Information Processing Technology

Along with the progress of digital technology, our company will promote a DX (Digital Transformation) strategy with the aim of improving management efficiency and customer satisfaction. Specific initiatives are shown below.



1. Promotion of DX in Each Business

We will specifically promote our DX strategy by considering and executing the use of digital technology in each of our businesses.


＜Usage examples＞

  • Construction/Exhibition: AI utilization for creative, PDCA cycle through visitor data analysis
  • SP tool: AI utilization for creative, data collection and analysis through digital tool migration
  • Digital: Analysis and utilization of data collected from digital tools*, and linkage with external data
    *Cloud signage systems, body data measurement systems, etc.


2. Specific Examples and Effects of DX

Based on the above measures, the following applications are specifically being made, leading to operational efficiency and improved customer satisfaction. We will continue to promote specific initiatives.


＜Concrete examples＞

  • Used for flow measurement, analysis, and improvement proposals at exhibitions
  • Utilizing AI for creative brainstorming at the draft stage
  • AI utilization for image correction and creative checks
  • Used for content proposals to customers based on operating data, etc., collected by digital tools


3. Operational Efficiency through Internal Process Transformation

We will review all internal processes from a DX perspective and realize operational efficiency through unique DX initiatives and the use of external services.


＜Unique DX measures＞

  • AI for creative: Instead of limiting it to individual projects, by widely utilizing AI in creation, we will achieve both man-hour reduction and the acquisition of new perspectives.

＜Use of external services＞

  • Contract review: We will utilize an AI review system to reduce man-hours and labor hours.
  • CMS (Content Management System): We will streamline content production and management.
  • SFA (Sales Management System): Streamlines the management of sales activities.
  • MA tool (Marketing Automation): Automates and streamlines marketing activities.
  • Online meeting tool: Promotes remote meetings and reduces travel time.
  • Billing management system: Streamlines the billing process and reduces man-hours and labor hours.

Through these initiatives, we will promote the streamlining of overall internal processes, achieve reductions in man-hours and working hours generated in each phase, and provide optimal solutions to our customers.



Structure for Effectively Advancing Strategy

In working to strengthen the utilization and promotion of DX, our company has established a team within the Business Development Division as a DX promotion department.
With the Representative Director and President at the center, we have a structure comprising executives and promoters from each department.


  • Monitoring
  • Accumulation and deployment of know-how
  • Cultivation and securing of human resources

will be carried out company-wide.



Specific Measures for Environmental Improvement to Utilize the Latest Information Processing Technology

By regularly holding company-wide cross-functional strategic meetings, our company will provide direction regarding budget allocation, organizational strengthening, and the creation of operational mechanisms for developing, introducing, and utilizing the latest DX tools, and foster a corporate culture that transforms itself by promoting collaboration across organizational boundaries.



Performance Goals

  • We will conduct information security training at least once a year to raise the DX literacy of all employees.
  • We will establish one or more certifications related to the utilization of digital technology as recommended certifications.
  • We aim for 100% usage of each tool introduced for the transformation of sales processes in digital projects.
  • We will work on reducing overtime hours and manage the degree of achievement.