MYTREX "MEDICAG" Booth | ORGATEC TOKYO 2026

Produced an exhibition booth for the new brand category "Recovery Furniture"

Sotsu Medical Co., Ltd., which develops the beauty and health brand "MYTREX." Prior to the launch in the fall of 2026, they unveiled the new series "MEDICAG" for the first time at the office furniture exhibition "ORGATEC TOKYO 2026." BEEATS supported the company's pop-up event held in September 2025. This time, we provided total support for planning, design, layout, construction, and novelty arrangement for the important booth exhibition of the first unveiling of a new brand.

Exhibition Name	ORGATEC TOKYO
Location	Tokyo Big Sight
Period	June 2 (Tue) - 4 (Thu), 2026
Space	2 booths (frontage 8,000 × depth 3,000), 2 sides open
Scope of work	Planning, design, construction, and novelty arrangement

To present a new category to the BtoB market

-Challenges-

A new furniture category "MEDICAG" proposed by Sotsu Medical, focusing on the quality of time spent itself. For this exhibition, which is the unveiling of a new product that is neither conventional "furniture" nor "health equipment," booth design was required to present BtoB introduction to the market and aim to enter proposal options.

• A precise approach to the BtoB target
• Flow design that leads visitors from a natural experience (seat testing) to exchanging business cards
• Designing "open space, visibility, and an invitation to sit" within the budget

Flow lines and presentation to maximize results with a limited budget

-Points of booth design-

• Faithfully recreating the world view of Sotsu Medical's design proposal
• Based on the concept "JUST SIT RECOVER," we express "a sense of weightlessness" and "the sensation that the body is liberated to the ultimate" throughout the booth
• A spacious layout that creates deep 5-minute business meetings per person and a smooth experience

Based on the concept and sophisticated space design proposal presented by Sotsu Medical, we focused on embodying it into an exhibition booth. We built a worldview with a wall surface of gradations that expresses a sense of weightlessness while being simple. Based on optimal flow line design, we built a booth where understanding of functions can be deepened within a limited budget.

Realized an exhibition space where you can experience the brand's world view

-Results-

We created a booth that allows visitors to experience the products naturally and deepen their understanding while maintaining the brand's world view. The spacious layout made the flow from experience to business negotiation smooth and functioned as a space where product features could be conveyed easily even in a short time.

About MYTREX

With the concept of "All technology is for the sake of realization," this brand aims for self-care that blends into your routine rather than changing it. Based on the belief that they will not create anything that is ineffective or cannot be sustained, they provide original beauty and health equipment. They offer items that support beauty and health by making use of spare time.

MYTREX Official Website

Consult BEEATS for exhibition booths and participation

BEEATS flexibly responds to diverse needs, including large-scale exhibitions, and produces attractive exhibition booths that make visitors want to stop and look. We provide one-stop service from planning, spatial design, and construction, to on-site booth operations management aimed at achieving target KPIs. Including the production of novelties that boost visitor attraction, we provide total production of exhibition spaces that accurately convey the charm of your products and services and create solid business opportunities.

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Companies considering new exhibitions, booth decorations with high attraction effects, or booth operations aimed at achieving KPIs are welcome to consult us anytime.

We can also support the comprehensive production of business events, such as conferences and private shows held independently by your company.

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