FOODOLOGY Experiential Pop-up Event | Tokyu Plaza Omotesando "Omokado"

An experiential POPUP with a "FOODOLOGY fitness studio" concept ​​

BEEATS was in charge of the design and construction of the limited-time pop-up event held by the South Korean inner care brand "FOODOLOGY" at Tokyu Plaza Omotesando "Omokado." Based on the "fitness studio" concept, we realized a space where you can enjoy experiencing the brand's worldview.

Overview

​New touchpoints with the brand, discovered through fun​​

-Results-

Based on the concept of a "fitness studio," it has become a POPUP space where you can enjoy moving your body like a game. Through experiential content, it is a place where you can naturally come into contact with the brand's worldview.

What is FOODOLOGY

FOODOLOGY was born in South Korea in 2017 with the concept of "pursuing the essence of ingredients." The brand name is a coined word consisting of "FOOD" and "OLOGY (study/research)," and it contains the stance of discerning reliable ingredients and the desire for continuous research and development toward product creation that supports health.
We thoroughly conduct research and development and quality control based on professional knowledge, and while making use of customer voices, we aim for product creation that supports a healthy and beautiful daily life.

FOODOLOGY: https://food-ology.co.kr/

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores