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Direct Mail
Direct mail marketing

Direct Mail
Direct mail marketing

DM that moves people and produces results
through planning ability and creativity

DM is communication that is "sure to get through," even to people that digital ads cannot reach.
BEEATS conducts planning from a marketing perspective and designs the optimal direct mail strategy tailored to the target and purpose. Utilizing our track record and know-how of handling over 15 million DMs annually for major telecommunications companies, we propose "DMs that produce results" that lead from opening to action.

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Contributing to results in DM production and operation for the telecommunications industry

Produce/operate approximately 15 million DMs annually*

(*Fiscal 2024 performance)

Responsible for over 15 million DMs annually for major telecommunications companies
Supporting solid results with accumulated knowledge

BEEATS produces and operates approximately 15 million DMs annually, primarily for major telecommunications companies.
Beyond printing, we provide support from planning and design tailored to your objectives to production management and mailing. Furthermore, starting with DM (direct mail), we implement total production including in-store tools, events, and campaigns, working alongside you to maximize results.

Achieved a response rate goal of 320%*

BEEATS's strengths selected for "DM Total Promotion"

BEEATS is an end-to-end partner providing "DM Total Promotion."
We realize "DMs that move people" that go beyond mere impact by planning and developing copy and designs centered on whether it makes the recipient "want to take action."
In addition, we promote integrated promotions along the customer's behavioral flow, from DMs to promotional tools, events, and Web strategies, to maximize results.

Designed from a marketing perspective

We plan and design DMs that move people
with optimal creative by analyzing objectives and targets

BEEATS conducts planning-proposing type DM production centered on "Marketing x Creative." Characterized by design calculated back from "Why deliver it?" and "How do we make them act?" rather than just the perfection as printed matter. We handle everything from target analysis to appeal construction and design development consistently, proposing direct mail that leads to opening, understanding, and action by combining design and story.

Also a track record of 320% achievement rate

Designing the "action" that follows opening
Achieving high performance

By designing campaigns and appeals tailored to specific targets and objectives, we have achieved a 320% success rate in achieving our goals*. We have demonstrated success across multiple metrics, including response rates, open rates, store visit rates, and conversion rates (contracts and purchases).

*This figure (320%) is relative to the target value for the card payment setting rate set by the client.
This is the target ratio (achievement rate) calculated by BEEATS based on the performance data you provided.
*The performance figures are the actual results of specific measures measured by the client.
We cannot guarantee the same results for all direct mail campaigns.

See case studies here

Behavioral Flow Promotion

We can design three-dimensional measures
linked with DM in BEEATS's wide business domain

BEEATS supports not only direct mail but also diverse promotions according to objectives.
We design the behavioral flow to purchase and contract in an end-to-end manner, combining in-store tools, events, and digital measures.

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Introduction of direct mail achievements

Achieving results with diverse DM measures

DM is not just a promotional tool but also effective as a continuous communication means to deepen relationships with customers.
We design the optimal structure and expression according to the purpose and target.
We produce direct mail that leads to results with an approach that resonates with the intended recipient, from appeal of new products/services to campaign notification and membership measures.
Please feel free to contact us for details on achievements.

Service Usage Promotion Direct Mail

＜Achieved 320% of response rate target＞
Achieved 320% of the target with a direct mail promoting benefit usage settings to users.

Service Membership Promotion Direct Mail

<Received 253 applications>
To encourage subscriptions to Docomo Denki (a mobile electricity service), multiple approaches are being implemented targeting different demographics.

Service Membership Promotion Direct Mail

With the aim of promoting membership in the d-card program, we created a direct mail piece designed to make people realize the "wastefulness" of not having certain cards and encourage them to sign up.

Direct mail promoting phone model changes

Produced a DM to inform customers who have used our services for a long time about advantageous model information. (Case study to be released soon)

Replacement timing notice DM

We create direct mail (DM) to Notice customers of replacement timing based on their usage period. This helps encourage replacement by providing a beneficial reminder to the customer. (Case study to be published soon)

Recommended DM for changing your pricing plan

We produce DM that encourages customers to change to recommended rate plans based on their usage status. (Case studies to be released soon)

Promoted by professional staff who have been in charge of numerous DM projects

One-stop support for DM strategies

BEEATS provides one-stop support from DM planning and design to printing and shipping.
Experienced professional staff who have supported numerous direct mail strategies promote each project.

We collaborate with reliable production and printing partners to realize optimization in quality, speed, and cost.
We flexibly organize our structure according to the purpose and volume to reliably support a wide range of DM strategies, from thousands to millions of pieces.

※In addition to requests from the planning stage, we can flexibly proceed according to the situation, such as printing and mailing using existing designs.

Achieve results even with your first direct message!

First-Time Direct Mail Campaign Success Manual - Free Resource Available Now!

Direct mail (DM) ensures your message reaches those who can't be reached through digital advertising.
This document introduces seven key checkpoints to help even first-time direct mail campaigns succeed.
From planning and design to action planning and effectiveness measurement, you'll learn the principles behind successful direct mail campaigns.

Download the document here

For direct mail campaigns that deliver results and motivate people, please feel free to contact us.

Our dedicated DM staff provides comprehensive support! Estimates are free.

Contact us here

Reliable Security System and Handling of Personal Information

Our company has been certified with the Privacy Mark by the Japan Information Processing Development Center (JIPDEC) as a business that handles personal information appropriately.
We maintain rigorous handling and management systems for customer data in our DM operations, ensuring an environment that is both safe and secure.

Case studies by industry

NTT DOCOMO, INC.

"docomo Hikari / home 5G": DM that resonates with the target and prompts action

Telecommunications / IT

NTT DOCOMO, INC.

"docomo Denki" Acquisition DM | 253 applications acquired through target-specific appeals

Telecommunications / IT
Others

NTT DOCOMO, INC.

“d CARD GOLD” usage promotion DM | Achieved 320% of the target

Telecommunications / IT
Others
View more

Proposal & Progression Steps

STEP 1

Issue Hearing & Planning

We will ask about your objectives, target audience, and distribution scale. By sharing the background and issues for which you want to use DM, we will design the optimal strategy.

STEP 2

Proposal / Estimate

Based on the hearing details, we will propose the structure, format, and creative policy of the DM.

STEP 3

Design Planning

We create copy and designs that prompt action tailored to the appeal and target. Even if you provide the design, we will handle it according to printing specifications and processing conditions.

STEP 4

Printing & Processing

We select and produce printing and processing methods according to the DM plan. Prioritizing quality and delivery time, we collaborate with optimal printing partners to proceed.

STEP 5

Shipping Management (Post Office Submission)

We handle everything from applications to post offices to managing non-delivery after mailing.

STEP 6

Effect Verification & Improvement Proposal

We verify effects based on distribution results and response data. We support everything from proposals for improving the next DM to strengthening cooperation with in-store and digital measures.

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FAQ

Can you handle small-volume direct mail as well?
Yes, we can. We flexibly handle anything from test distribution or limited campaigns of a few hundred pieces to large-scale deployments of millions.
What is the difference between DM and flyers?
The big difference between DM and flyers is that DM allows you to narrow down the recipients you want to reach. By preventing wasteful distribution and reliably reaching the necessary people, we realize highly cost-effective promotion.
What kind of results can be expected from DM?
Because we design content according to your purpose and target, you can expect various effects such as new user acquisition, purchase promotion, contract continuation, and improved brand awareness. BEEATS proposes "DM that moves people" to achieve the objectives (results) of your DM initiatives. Please feel free to contact us for more details.
Can you change the content by region?
Yes, it is possible.
We can optimize direct mail designs and appeal content according to the trade area and target demographic. We also support area-specific creative design based on market characteristics in each area nationwide.
Can you also do in-store promotional tools linked to DM?
We can also produce promotional tools linked to DM content such as in-store POP, posters, and LP. Please also leave campaign planning and novelty production to us entirely. Through consistent promotion design that connects paper, digital, and real spaces, we design experiences that lead to purchases and store visits.
Can I request only a part of the DM process?
Yes. BEEATS provides consistent support from DM planning to shipping (post office submission), but we can also handle printing with provided designs or consultations for shipping only. Please feel free to contact us for details.

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Please feel free to contact us below for consultations and requests to BEEATS.

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