MYTREX "MiRAY ONE Skincare Training Lab" | Futako-Tamagawa Tsutaya Electrics

Sotsu Medical Co., Ltd., which develops the beauty and health brand "MYTREX." For the pop-up event "MiRAY ONE Skin Care Training Lab" held at Futako-Tamagawa Tsutaya Electrics, where visitors could experience the worldview of the facial device "MiRAY ONE," BEEATS provided total support from planning and composition to spatial production, panel design and production, construction, and staffing.

Event Overview

Event Name	MiRAY ONE Skincare Training Lab
Event Date	September 12 (Fri) - September 15 (Mon), 2025
Venue	Futako-Tamagawa Tsutaya Electrics
Implementation Details	• Designing the entire exhibition, including the experience flow, with an awareness of displays reminiscent of "light" and "white," and the features of beauty devices • Arrangement and production of content with catchiness such as skin diagnosis and game corners • Arranging staff and conducting experiential event operation

Event details here: https://mytrex.jp/tsutaya-miray-one-skin-care-labo-report/

Combining "experiences" that allow users to feel the results with "flow design" that encourages purchases

- Background of our Proposal -

We were consulted for this pop-up event because they saw past projects handled by BEEATS and appreciated our creation of a brand worldview.

-Challenges-

• There was a lack of experience spaces where customers could actually feel the effects of "MiRAY ONE" products
• We wanted to provide an opportunity to resolve customers' pre-purchase anxieties and allow them to make informed decisions
• Need for a flow that encourages product purchase

Spatial design that translates brand worldviews into experiences

To communicate the brand message of "Beauty can be trained," we designed the space with a worldview reminiscent of daily training and content that acts as touchpoints at each level of the funnel. Our proposal, which considered the flow from awareness to comparison and consideration, was highly evaluated, and BEEATS was selected as the partner.

We also created a space inspired by "Light" and "White," using photo functions as a motif, so that visitors could experience the world of the "MiRAY ONE" facial device. We gave the entire exhibition a sense of story, designing it as an event where visitors could immediately experience "Beauty can be trained" on the spot and vividly imagine the "changes caused by habits."

-Implemented Measures-

• Planning, spatial production, and panel design, production, and construction for pop-up booths
• Staffing and operation
• Arrangement and production of content for skin diagnosis and game corners

A huge success with approximately 650 visitors! Improved experience rate with efficient flow design

About 650 people visited over the 4 days, and many customers experienced the facial device. In particular, they showed interest in the "free skin diagnosis," and we saw not only women but also men, couples, and married couples experiencing it. By expressing the world of "Skin Training" using the "MiRAY ONE" like a habitual training routine and adopting a one-way experience flow design, we achieved a space production that allowed more people to experience the brand.

It became a valuable opportunity to actually pick up the "MiRAY ONE," feel it on the skin, and learn from experts, bringing new discoveries and a sense of conviction to the visitors' beauty experience. We received feedback from MYTREX that it was an event where visitors could experience both the world of "home photo beauty" and the possibilities of both aesthetic medicine and home care.

About MYTREX

Under the concept of "All technology is for the sake of feeling," this brand aims for self-care that blends into your daily routine rather than changing it. Based on the belief that they will not create anything ineffective or impossible to continue, they provide original beauty and health equipment. They offer items that support beauty and health by utilizing spare time.

MYTREX Official Website

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BEEATS consistently supports experiential promotions aimed at expanding awareness and acquiring fans for new products across a wide range of industries, including food, home appliances, and cosmetics. From designing experiences that resonate with the target to space design, construction, and nationwide event operation (staffing and management), we propose promotions that are directly linked to solving issues.

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