"Ameli" Pop-up Store | Daimaru Umeda

South Korean makeup brand "Ameli" opens its first pop-up store in Kansai

"Ameli" is a makeup brand that started for makeup artists and students, offering over 340 color formulas—the most in South Korea.
Following the opening of their first pop-up store in Kansai at Daimaru Umeda, BEEATS was in charge of the construction.

Location	Daimaru Umeda 1F EVENT SPACE
Project	THE HYUNDAI GLOBAL with nugu in OSAKA
Period	April 23, 2025 (Wed) – 29 (Tue)
Space	36.4㎡ (11.0 tsubo)

About "Ameli"

"Ameli" is a makeup brand from South Korea. It was founded in 1996 as a color brand for makeup artists and beauty students, and boasts over 340 color formulas, the most in South Korea. In December 2019, it revamped its symbol and design. With its theme of proposing a new kind of beauty, it continues to grow step by step alongside its customers, known as "Newmeli."

Ameli: https://amelicosmetic.jp/

THE HYUNDAI GLOBAL with nugu in OSAKA Project Overview

This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.

Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores