ORR Pop-up Store | Shinsaibashi PARCO

Pop-up store for the South Korean brand "ORR" returns

ORR is a brand from South Korea known for its delicate designs and high-quality materials that pursue feminine beauty.
Following the highly acclaimed event at Shibuya PARCO, a pop-up store has now opened at Shinsaibashi PARCO. BEEATS was in charge of the construction.

Location	Shinsaibashi PARCO 1F POPUP SPACE "THE WINDOW"
Project	THE HYUNDAI GLOBAL with nugu in OSAKA
Period	April 18 (Fri) – 24 (Thu), 2025
Space	31.65㎡ (9 tsubo)

About ORR

ORR is a fashion brand from South Korea whose name stands for "Original Realize," with the concept of "realizing the inherent value of products." By reinterpreting classic moods and silhouettes, they develop products faithful to the basics. Based on deep research into women's proportions, they achieve a high degree of perfection with delicate, fluid details and designs that feel rooted in reality.

ORR: https://orr.co.kr/

THE HYUNDAI GLOBAL with nugu in OSAKA Project Overview

This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.

Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores