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Case StudyIndustry Case Studies
client

Mediquitous Co. Ltd.
category

"EMIS" is a South Korean lifestyle brand supported by a wide range of generations for its catchy designs and color palettes.
Following the previous highly acclaimed event at Shibuya PARCO, a pop-up store has opened at Shinsaibashi PARCO. BEEATS was in charge of the construction.
| Location | Shinsaibashi PARCO 1F POPUP SPACE "THE WINDOW" |
| Project | THE HYUNDAI GLOBAL with nugu in OSAKA |
| Period | Friday, April 25, 2025 – Thursday, May 8, 2025 |
| Space | 31.65㎡ (9 tsubo) |










"EMIS" is a lifestyle brand based in Seoul. Based on the concept "every moment is special," they propose daily styles that pursue specialness in ordinary life. Their designs, which can be worn regardless of age, have garnered attention from the MZ generation—who are highly interested in fashion—due to their sensible colorways.
EMIS: https://www.emis.kr/
This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.
Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).
If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.
We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.
▶ Click here for details on our support services for Korean pop-up stores
If you have any inquiries about planning requests or would like to
know more details about BEEATS, please feel free to contact us.