BEEATS CO.,LTD. concludes strategic business partnership with South Korea's largest beauty MCN "Leferi" and spatial design company "ALX Design"

(From left) BEEATS President Kashiwagi, Leferi CEO Choi In-seok

Building a strategic partnership to provide one-stop support for Japanese companies aiming to enter the South Korean market

BEEATS CO.,LTD. (President: Matahiro Kashiwagi, Chuo-ku, Osaka, hereinafter "BEEATS"), which co-creates retail brand experiences, has concluded a strategic business partnership with Leferi Co., Ltd. (CEO: Choi In-seok, Seoul, South Korea, hereinafter "Leferi"), one of South Korea's largest beauty MCNs, and ALX Design (Co-CEOs: Jo Dae-hoon, Byun Haeng-ho, Seoul, South Korea, hereinafter "ALX Design"), a subsidiary of Leferi that handles spatial design for flagship stores such as "AMUSE" and "TIRTIR."

Through this partnership, we will combine the retail expertise and networks of all three companies to support the market expansion of brands from both Japan and South Korea, from both creative and marketing perspectives.

Background and Purpose of the Partnership

BEEATS has supported many pop-up store deployments for South Korean brands entering the Japanese market. In the process, as we have received more specific inquiries regarding the expansion of Japanese brands into South Korea, we aim to establish a highly effective, bidirectional support system between Japan and South Korea.

This partnership involves direct collaboration with Leferi, a leader in South Korean influencer marketing, and its group company, ALX Design, which boasts exceptional spatial design capabilities, to provide execution power tailored to local market trends.

K-Beauty Select Store "1% SELECT STORE TOKYO" now being held in Harajuku

The K-Beauty Select Store project "1% SELECT STORE TOKYO" (Thursday, April 2, 2026 – Monday, April 13, 2026), co-hosted by Leferi and Amazon Korea, is currently being held at the Yodobashi J6 Building in Harajuku, Tokyo.
For this large-scale project, the first of its kind to land in Japan, spanning approximately 500 tsubo and gathering the latest brands carefully selected by over 1,000 beauty creators, BEEATS collaborated with ALX Design. We were responsible for everything from venue selection support in Japan to venue procurement and construction. By fusing Leferi's marketing know-how and the knowledge of domestic retail support that BEEATS has cultivated, we have precisely reproduced the worldview that caused a sensation in Seongsu, Seoul, South Korea, here in Japan.

Future Outlook

Moving forward, we will merge the trend-setting power of Leferi in the Korean market, the spatial design expertise of ALX Design, which has worked on numerous top-tier brands, and the "power to embody brand identity" cultivated by BEEATS. We will further strengthen our system to support brand expansion in both Japan and South Korea.

Under this new support system, we will provide a "Korea Expansion Support Package" that provides one-stop support for Japanese companies aiming to enter the Korean market, from securing properties to construction and marketing, in addition to supporting Korean brands in Japan. Details of this package will be announced soon.

Comments from Representatives

■Leferi CEO Mr. Choi In-seok
As the select store currently being developed in Tokyo is drawing a great response, I am very happy that we have been able to conclude a long-term partnership with BEEATS and ALX Design, with whom we have been collaborating closely on site. This partnership is the first step in building a "bidirectional Japan-Korea retail ecosystem" that covers not only the expansion of Korean brands into Japan but also the expansion of Japanese brands into South Korea. By combining Leferi's unique strength in creator curation with one-stop offline retail solutions, we aim to be the most effective partner for the global expansion of companies in both Japan and South Korea.

■BEEATS CO.,LTD. President Matahiro Kashiwagi
For Japanese companies aiming for global branding, it has become a new market trend to not only launch POPUP stores domestically, but to use POPUPs in Seoul as a starting point for brand communication. In particular, the Seongsu area is attracting attention as the hub for Asian fashion and beauty trends, and a POPUP here is one of the most effective promotion methods looking toward overseas expansion. However, many Japanese companies, while interested in POPUPs in Seongsu, have faced the challenge of not knowing how to specifically develop them due to a lack of local networks or implementation know-how. Through this partnership with Leferi and ALX Design, we have built a system to provide one-stop support for global brand strategy starting with POPUPs in Seoul, integrating influencer marketing, spatial design, and retail implementation. Through this partnership, we will establish a new growth model where Japanese companies can spread their brand from Seoul to the world, and contribute to the enhancement of brand value and retail evolution in both Japan and South Korea.

About the Partners

■ About Leferi
Founded in 2013, Leferi is South Korea's largest MCN (Multi-Channel Network: an organization that bundles influencers and integrates everything from content production to marketing) specialized in the beauty and lifestyle fields. It is a beauty influencer business group that holds over 1,000 top creators, including "Leo J Makeup" with 1.45 million subscribers, and possesses a value chain that integrates everything from creator management to digital marketing, commerce, and global event planning.

Company Name: Leferi Co., Ltd.
Location: Seoul, South Korea
Business Description: Beauty brand production, influencer marketing, beauty event planning
URL: https://www.leferi.co.kr/

■ About ALX Design
ALX Design is a subsidiary of Leferi and is a creative spatial specialist firm that has handled the design of flagship stores and pop-up store spaces for top brands representing the Korean beauty industry, such as "AMUSE" and "TIRTIR."

Company Name: ALX Design
Location: Seoul, South Korea
Business Description: Design and construction of various spaces (interior design and construction for commercial facilities (cafes, restaurants, beauty/fashion stores, etc.), residences, and office spaces)
URL: https://www.alxdesign.kr/

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

■ Pop-up Store Support Track Record
We have handled numerous pop-up store productions, primarily in the apparel and cosmetics industries, including support for Korean brands entering Japan.
https://www.beeats.co.jp/case_study_cat_service/popup-store-event

■ Pop-up Store Production Details
We provide one-stop support from concept planning to spatial design, construction, and on-site direction. We support space creation that embodies the brand's worldview and maximizes product appeal.
https://www.beeats.co.jp/service/popup-store-event/

Trade Name: BEEATS CO.,LTD.
Location: Kitahama Chuo Bldg., 2-2-22 Kitahama, Chuo-ku, Osaka, Japan
Capital: 10 million yen
Established: April 1977
URL: https://www.beeats.co.jp/

Business Description:
・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Overseas marketing strategy planning and implementation
・Digital content and video production
・Event, exhibition, and press release development and operation
・Campaign planning and operation
・Web marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda