Panasonic Beauty Branding Fixture Renewal

Panasonic Corporation is a representative Japanese home appliance manufacturer with a history spanning over 100 years. BEEATS has supported Panasonic's in-store promotions for many years, such as producing display tools for various products and realizing flexible sales promotion operations through the introduction of cloud-based digital signage "Clomoni."

This time, we were in charge of producing new branding fixtures that deploy all categories of "Panasonic Beauty (Panasonic Beauty)." From high-quality design planning in line with brand guidelines to the incorporation of touch-enabled signage and content distribution utilizing "Clomoni," we have consistently supported them.

Introduction Overview

Introduction Start Date	From April 2026
Installation Locations	Consumer electronics retail stores nationwide
Usage Method	Manage signage at stores nationwide collectively in the cloud (1) Timely broadcast of promotional videos conveying product features and appeal on signage (2) Flexible customized distribution of different content by area or corporate unit
Scope of work	Planning, design, engineering, production, and installation of fixtures, signage (Clomoni) introduction, and content production

New branding fixtures that bring out the charm of the brand

ーBackgroundー

BEEATS has supported in-store promotions for many years through the production of display fixtures and promotional tools for various Panasonic products.

Afterwards, we also worked on the introduction and operation support of the cloud-based digital signage "Clomoni," supporting the efficiency of content distribution at stores nationwide and flexible information dissemination according to products and stores.

Against the background of these support achievements in both fixture production and digital signage, the new project was the renewal of branding fixtures that deploy all categories of "Panasonic Beauty."

Development of new fixtures started with the aim of creating a sales floor where various beauty appliances can be beautifully displayed while expressing the brand's sophisticated worldview, and product appeal can be easily understood through touch content.

Achieving both the brand's worldview and ease of use at the sales floor

ーPoints of Fixture Productionー

• High-quality design in line with the "Panasonic Beauty" guidelines
• Highly versatile specifications that can accommodate all categories of beauty appliances
• Equipped with touch-enabled signage that delivers content via Clomoni
• A detailed support system that supports expansion to stores nationwide

We refined the design down to the details in accordance with brand guidelines, realizing a fixture design that embodies the sophisticated worldview of "Panasonic Beauty" at the sales floor.

We adopted a highly versatile structure that can efficiently display beauty appliances of multiple categories, not just for design purposes. We incorporated a touch-enabled signage that delivers content through Clomoni into the fixture, designing a store experience where customers can check the features and differences of products while operating them themselves. We also consistently supported the installation and deployment of fixtures to each store.

Linking fixtures and content to encourage natural product experience

ーPoints of design leading to experienceー

Beauty appliances are often purchased after customers actually try the product and realize its value. Therefore, we planned and designed with the goal of creating a sales floor where customers can naturally pick up and experience products from both the structure of the fixtures and the signage content.

【Ingenuity in Fixtures】

• Designed with a wide stage extending forward to make it easier to pick up products
• Placed large mirrors with LED lighting so that the appearance during use can be easily confirmed
• Adopted a structure that allows power to be supplied to all products so that all products can be actually tried
• By consolidating appeal information on the top surface and making the area around the product look neat, we realized a space that is easy to experience

【Ingenuity in Content】

On the signage, we not only conveyed product information clearly but also planned and designed content so that customers could experience products without hesitation.

• Placed a "Experience" button on each product page and introduced experience procedures clearly using videos and photos
• Introduced a mechanism to acquire touch logs of content and analyze viewing/operation trends from past logs
• Based on analysis results, we continuously improved screen transitions, information structure, and design to update the content to be suitable for the sales floor

Expanding nationwide to further enrich brand experience

-Results-

By combining high-quality fixtures that express the brand's worldview with signage that allows product information to be checked via touch operation, we realized a sales floor that makes it easy to view various beauty appliances and easily convey their respective features.

By combining the track record of fixture production accumulated so far with the mechanism of digital content distribution by Clomoni, we are providing a new brand experience that combines spatial design and flexibility of information dissemination.

▼Click here for an interview regarding the introduction of "Clomoni" at Panasonic
"Panasonic talks about the deciding factors for introducing Clomoni and operational design close to the field"

What is Panasonic Beauty

They offer popular beauty appliances such as face care like facial equipment, hair care like Nano Care dryers, body care like hair removal devices, and shower heads using fine bubbles.

Panasonic Beauty Brand Page: https://panasonic.jp/beauty/

Consult BEEATS for sales promotion tools (POP/fixtures)

BEEATS has a wealth of experience in producing sales promotion tools for various industries, including home appliances, food, and telecommunications, and has won awards such as the JPM Award. We provide one-stop service from effective design and planning of POP/fixtures that catch customers' eyes and increase buying motivation, to high-quality production and reliable delivery to stores nationwide. Depending on your needs, we flexibly support on-site installation work. With know-how cultivated over about 50 years and our planning and design capabilities, we propose promotion tools that accurately bring out the charm of products and boost purchasing behavior at the store.

▶ Click here for details on our planning, design, production, and delivery service for sales promotion tools (POP/fixtures)

For companies facing challenges in strengthening in-store promotions or in the production and operation of effective POP/fixtures, please feel free to contact us.

About Clomoni

"Clomoni" is a cloud-based digital signage that combines intuitive operability with multi-functionality. Because it allows for batch distribution and management to stores nationwide, it significantly improves the operational efficiency of in-store promotions. Because BEEATS has strengths in spatial design and fixture production, we can also provide total proposals including the development of original fixtures tailored to the installation location. Leveraging our knowledge of in-store marketing, we support the creation of mechanisms for effective information dissemination.

▶ Click here for details on the cloud-based digital signage "Clomoni"

If your company has issues with the digitalization of in-store promotions or the efficiency of signage operation and management, please feel free to contact us.