Panasonic Fine Bubble Shower Head "FINE VEIL" Promotional Tools

Panasonic Corporation is a representative Japanese home appliance manufacturer with a history spanning over 100 years.
BEEATS has been continuously supporting them in the storefront communication area, focusing on sales promotion at consumer electronics retailers. For the fine bubble shower head "FINE VEIL" launched in November 2025, we have provided total support for the planning, design, and production of product display tools.

Overview

Produced items	Fine bubble shower head "FINE VEIL" sales promotion tools (display stands, customer service tools, etc.)
Number of items delivered	462 sets (varies by production tool)
Delivery time	October 2025
Scope of work	Planning, design, engineering, production

Measures implemented this time

• Planning and design of display stands and sales promotion tools based on site surveys
• Variation design of display fixtures and sales promotion tools according to sales floor size
• Production management of sales promotion tools and delivery support to logistics

Searching for a more effective display method in sales floors with many competing products

ーBackgroundー

The shower head market has many competitors, and since they are displayed side by side with other companies' products on the sales floor, the brand's charm and features tended to be buried.

At BEEATS, during our field surveys, we considered that displays capable of strengthening the following two points were necessary:
"Increasing visibility (presence) on the sales floor"
"Conveying product value more accurately"
We implemented our planning proposals accordingly.

In a competition held by Panasonic, our proposal was evaluated, and we became responsible for the entire set of display tools.

Design that achieves both presence in the sales floor and the brand's worldview

- Points of design/planning -

• Impressive design created with acrylic x LED that images a veil
• Acrylic production that expresses "bubbles" to evoke fine bubbles
• Utilization of large-screen vertical monitors, which are compatible with vertically long products and hair

The acrylic molding combined with LED was highly evaluated from the initial proposal, and was adopted as the final design without major brush-ups. Also, regarding the set display with the hair dryer, our voluntary proposal during the competition was evaluated, and it was adopted as well.

Contributing to the creation of sales floors with high visibility that conveys product value better

-Results-

By carefully managing production down to the smallest detail, including acrylic processing and LED production, and realizing the expression intended at the planning stage with high precision, the display has been completed in a way that intuitively conveys the product's charm even on the sales floor.

In addition, we designed it to be expandable without compromising the worldview even with display fixtures of widths tailored to the sales floor configuration, and by incorporating the original perspective of a set display with a hair dryer, we contributed to creating a sales floor where the charm is conveyed more effectively.

About the fine bubble shower head "FINE VEIL"

"FINE VEIL" is a shower head product that is the first in Panasonic's beauty business, which has been facing skin and hair for many years, and took 5 years to develop. Through Panasonic's proprietary "Bubble Activate Technology," it generates a large amount of fine bubbles and delivers them with a water flow tailored to body parts.

"FINE VEIL" Product Page: https://panasonic.jp/showerhead/

Consult BEEATS for sales promotion tools (POP/fixtures)

BEEATS has a wealth of experience in producing sales promotion tools for various industries, including home appliances, food, and telecommunications, and has won awards such as the JPM Award. We provide one-stop service from effective design and planning of POP/fixtures that catch customers' eyes and increase buying motivation, to high-quality production and reliable delivery to stores nationwide. Depending on your needs, we flexibly support on-site installation work. With know-how cultivated over about 50 years and our planning and design capabilities, we propose promotion tools that accurately bring out the charm of products and boost purchasing behavior at the store.

▶ Click here for details on our planning, design, production, and delivery service for sales promotion tools (POP/fixtures)

For companies facing challenges in strengthening in-store promotions or in the production and operation of effective POP/fixtures, please feel free to contact us.