Panasonic speaks on the deciding factors for Clomoni introduction and operational design that stays close to the field

Panasonic Corporation, whom BEEATS has supported in marketing for many years since its founding.
Since 2020, they have introduced the cloud-based digital signage "Clomoni" as part of their sales promotion measures, and have so far deployed more than 3,000 units^※ to retail stores nationwide.

Why did Panasonic, which handles a variety of products, adopt "Clomoni," and how are they utilizing it for in-store sales promotion? BEEATS Sales Vice General Manager Tanaka interviewed the person in charge, from the background of introduction to ingenuity in operation and future prospects.

※As of June 2025, cumulative total of 3,432 units

Jin Tanaka (BEEATS CO.,LTD. / hereinafter referred to as Tanaka): Thank you for your time today. First, could you tell us about your area of responsibility?

Representative (Panasonic Corporation / hereinafter referred to as Representative): Thank you as well. I am in charge of tasks related to the introduction and operation of signage installed at retail stores at Panasonic.

The Beginning of In-Store Sales Promotion via Signage

Tanaka: Then, could I ask about the background of how Panasonic has utilized signage for in-store sales promotion?

Representative: At Panasonic, every time we introduce a new product to the market, we have deployed sales promotion tools such as fixtures, display stands, and POPs to retail stores nationwide. Since around 2010, the method of appealing using video in stores has become generalized, and sales promotion through video has come to occupy a more important position.

Tanaka: Yes, I remember. When I was first in charge of Panasonic, I burned and delivered thousands of DVDs for sales promotion.

Representative: It was DVDs at first. That gradually changed to SD cards and USB memory sticks, and the content also increased in variety, going beyond TV commercials to include promotional videos showcasing product features.

Tanaka: BEEATS first delivered the cloud-based signage "Clomoni" in 2020. At first, it started from use as a media player without using a network.

Representative: It was difficult to spend the time and cost of building a network in the retail stores, and at that time, sales representatives from each base across the country frequently visited the stores, so we were able to manage somehow.

Background of Cloud Digital Signage Introduction and Moves Toward Unified Operation

Tanaka: Then, could you tell us the trigger for switching digital signage to network distribution?

Representative: Panasonic develops products in a wide range of categories, even just in home appliances, including home appliances, seasonal appliances, kitchen appliances, AV equipment, and beauty appliances. Regarding in-store signage as well, the marketing departments in charge of each product have been operating them based on their own judgments.

Under these circumstances, with the aim of reviewing the burden of operation and costs, opinions began to emerge within the company around 2023 that "it would be better to unify the order destination."

Requirements Organization and Selection Perspectives for Cloud Digital Signage Introduction

ーOpportunity for consultation and consideration with multiple vendors

Tanaka: When I heard that there was a move within Panasonic to unify order destinations, our company also immediately cooperated with the department in charge and prepared a proposal early on.

Representative: BEEATS was one of the leading vendors we had a relationship with for a long time, but other companies also had a track record of implementation and operation. Therefore, around the summer of 2023, we consulted with multiple vendors on "how to solve the issues we felt with in-store signage."

ーThree requirements organized for cloud signage introduction

Tanaka: Could you tell us about the content of the issues you organized at that time?

Representative: There were three major requirements.

• 1. Flexible delivery management

First, the ability to manage delivery flexibly. In addition to the marketing staff at headquarters, Panasonic also has sales staff for each area and corporation. Depending on the product, there are contents that should be centrally managed by headquarters, cases where you want to manage them separately for each area, or cases where you want to distribute them across the board like a corporate-exclusive campaign. Therefore, we needed a flexible mechanism that allows headquarters to grasp the whole while granting limited distribution authority to each person in charge as necessary.

• 2. Ability to choose from a wide range of devices

The second is the ability to choose from a wide range of devices. The space available for signage that can be used according to the size of the product changes, and even for the same product, the installation environment differs depending on the size of the sales floor and the scale of the store. From a minimum of 7 inches to a maximum of around 50 inches. Since the width of the expansion is large, it was important to be able to flexibly select the equipment to use.

• 3. Operational and support system after introduction

And the third is the operational and support system after introduction. The number of products and variations of development are as I mentioned earlier, but in addition to that, equipment replacement was necessary for stores that had already introduced signage from other companies. Furthermore, we emphasized a system where we could continuously support operations, such as periodic checks of operational status, simultaneous switching of videos for new product releases, and responding to detailed requests from sales staff in each area.

Problem-solving ability and trust were the deciding factors──Reasons for choosing Clomoni

Tanaka: While you were comparing and considering among multiple vendors, could you tell us the background of why you decided on BEEATS in the autumn of 2023, and the reasons why you chose Clomoni?

Representative: First, it is that you cleared all three issues I mentioned earlier at a high level. It was very grateful that you were able to understand our requests accurately and provide accurate proposals.

Tanaka: Thank you as well. In making the proposal, we updated the functions of Clomoni so that Panasonic could actually operate it easily.
For example, account design that allows authority to be granted by hierarchy, and detailed functional improvements that make daily operation smooth. Since we develop systems in-house, I believe that such flexible response is BEEATS' strength.

Representative: Besides that, the sense of trust that you have been supporting Panasonic's in-store sales promotion for many years was also great.

Tanaka: Thank you. We cooperated with BEEATS sales, who are in charge of producing sales promotion tools, to establish a system that allows for delivery with Clomoni integrated. We also proposed a maintenance help desk exclusively for Panasonic, and worked to lead to a smooth transition.

▼Flexible selection of signage equipment in size and installation form to match Panasonic's store development

BEEATS flexibly designs and produces signage size and installation form according to the characteristics of the sales floor and products. "Clomoni" lines up two types, STB type and OS-integrated tablet type, and can correspond to development in diverse sales floors. Please see the service page for details.

The introduction case of Panasonic introduced in this article can be viewed in detail on another page, along with perspectives that allow you to imagine the actual development.

Towards the introduction of approximately 3,000 units. Coordination and responsiveness that supported nationwide expansion

Tanaka: Shortly after entering 2024, we received an order for over 1,000 units of "Clomoni". Could you give us your frank impressions of how BEEATS responded at that time?

Representative: Since you were able to handle everything including delivery system updates, we started by organizing the requirements definition. You responded carefully each time to the actual situation on the ground and the requests from headquarters, such as replacing existing signage and the fact that the release dates of new products were scattered. I have the impression that you sincerely faced every single project.

Tanaka: Furthermore, from March to September 2024, we received an order for approximately 2,000 units in four installments, reaching a scale of over 3,000 units nationwide. I would like to thank you again.

Person in charge: Thanks to BEEATS, we were able to implement it smoothly without any major issues. The product managers and sales staff on-site also had good things to say about it, which makes me very happy.

Towards Future Prospects and Further Utilization

Tanaka: Finally, could you share your future plans and prospects?

Representative: The trend toward the digitization of retail stores will continue to progress without stopping. Among them, product introductions utilizing video are one of the menus that Panasonic wants to strengthen in the future. We consider it our mission to further utilize the area-based and corporate-based customization functions that you handled this time, and to have them function as even more effective signage.

Tanaka: "Clomoni" underwent a major update in 2025. Distribution management and ease of operation have been further improved, enabling more flexible utilization. I would like to continue to make proposals so that you can use it more effectively in the future.

Person in charge: I look forward to your future proposals. We look forward to continuing to work with you.

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Consult BEEATS for cloud-based digital signage

Thank you for reading until the end.
"Clomoni" is utilized in various places such as facilities, stores, and offices, with strengths in its simple UI that can be used intuitively, convenient functions, and a wealth of implementation experience. If you are considering introducing digital signage, streamlining operations, or switching to a cloud-based type, please consult BEEATS.

About BEEATS' Sales Promotion Support

BEEATS also supports the design and production of retail sales promotion tools.
If you have any consultations regarding store creation or sales promotion tools, please feel free to contact us.