Men's shaver "LAMDASH PALM IN" display fixture

Panasonic Corporation, a leading Japanese home appliance manufacturer with a history of over 100 years.
Since its founding, BEEATS has been supporting Panasonic's retail sales promotion, mainly in home appliance mass retailers.
This time, we were in charge of the retail introduction of the men's shaver "LAMDASH PALM IN," so we will introduce it.

Measures implemented this time

• Sales promotion tools for retail based on field research, sales promotion POP, POP, graphic tools, design
• Variation design of sales promotion tools tailored to the size of the sales floor
• Mass production management of sales promotion tools and delivery to logistics

About "LAMDASH PALM IN"

"LAMDASH PALM IN" is a men's shaver with a new concept released by Panasonic. High-performance 5-blade technology is condensed into a compact size that fits in the palm of your hand, leading to smooth skin that is gentle on the skin and has no shave residue. Furthermore, a design that harmonizes with all scenes, whether at home or on the go, is also characteristic. Since its release, it has not only been a big hit, but has also continued to win various awards.

BEEATS to be in charge of retail sales floor decoration

BEEATS was requested by Panasonic to participate in a competition for sales promotion tools, and we conducted designs and planning based on issues found from sales floor research and product concept information provided during the orientation, and made a presentation. As a result, we were selected as a vendor by Panasonic.

Created variations tailored to the size of the sales floor

Retail sales floors differ for each store depending on the location and the area of the corner.
Therefore, it is necessary to develop variations while maintaining the worldview of the brand in accordance with the size that can be deployed.
Since BEEATS has retail knowledge spanning over 40 years since its founding, we are well-versed in spaces by mass retailer, and can offer proposals and production in appropriate size variations.

One-stop support from mass production of sales promotion tools to follow-up after delivery

After receiving final approval of the design from Panasonic, we mass-produce sales promotion tools by combining optimal materials such as resin, iron, woodwork, and paper. BEEATS can provide one-stop support up to process and production management and logistics.
After delivery, we immediately investigate the sales floor where the sales promotion tools were delivered and also report to Panasonic.

Received Gold Award at JPM In-Store Marketing Show & Award 2024

The "LAMDASH PALM IN" display fixture won the Gold Award at the "JPM In-Store Marketing Show & Award 2024 (formerly: JPM POP Creative Award)."

Award History

• Award Name: JPM In-Store Marketing Show & Award
• Award Result: Gold Award
• Award Year: 2024
• Review: The indirect lighting is effective, and the appearance, as if handling jewelry, creates the impression that it is a special product. It makes the act of using it feel wonderful. As it is a small product, it is necessary to strike a strong impression in the store, and that is expressed with a dignified appearance without excess or deficiency.

Please also see the case study of the men's shaver "LAMDASH PRO 6" display fixture which won the Silver Award at the same award.

Consult BEEATS for sales promotion tools (POP/fixtures)

BEEATS has a wealth of experience in producing sales promotion tools for various industries, including home appliances, food, and telecommunications, and has won awards such as the JPM Award. We provide one-stop service from effective design and planning of POP/fixtures that catch customers' eyes and increase buying motivation, to high-quality production and reliable delivery to stores nationwide. Depending on your needs, we flexibly support on-site installation work. With know-how cultivated over about 50 years and our planning and design capabilities, we propose promotion tools that accurately bring out the charm of products and boost purchasing behavior at the store.

▶ Click here for details on our planning, design, production, and delivery service for sales promotion tools (POP/fixtures)

Companies having issues with strengthening in-store promotions or producing and operating effective POP and fixtures, please feel free to consult us.