Introduced 3,000 units of Clomoni to Panasonic sales floors nationwide, realizing flexible in-store promotions

Panasonic Corporation is a leading Japanese home appliance manufacturer with over 100 years of history. They have introduced over 3,000 units of our cloud-based digital signage "Clomoni" in their sales outlets, including electronics retailers nationwide. Based on flexible design that accommodates diverse product categories and store environments, as well as the trusting relationship built through promotional tool production, we support delivery design and content operation mechanisms based on field intentions.

Introduction Overview

Introduction Start Date	March 2020 –
Installation Locations	Utilized mainly in electronics retailers nationwide, as well as sales outlets and events
Number of Units Installed	Cumulative total of 3,432 units (as of June 2025)
Usage Method	Manage signage at stores nationwide collectively in the cloud (1) Timely broadcast of promotional videos conveying product features and appeal on signage (2) Flexible customized distribution of different content by area or corporate unit

How to respond to different needs for each product and sales floor?

-Background of Introduction-

At Panasonic, while it was necessary to respond differently at each base as they promoted sales utilizing signage in diverse stores nationwide, operations and cost management were becoming complicated. Around 2023, voices were also raised within the company suggesting, "It might be better to unify the order source," and reducing operational burdens and reviewing operations were considered.

• I want to reduce operational load

Operating by replacing videos via USB for each sales floor imposed a heavy work burden on each location, making efficient updates difficult. There was a need for a mechanism that could more easily switch content according to different sales floor needs.

• I want to flexibly handle each sales floor

Since the timing and content of promotions differ depending on the product and area, a mechanism that allows images to be freely switched at each sales floor was needed.

• I want to select device sizes to match the sales floor

To handle the different installation environments of each sales floor, there was a requirement to be able to select an appropriate monitor size according to the installation space.

The deciding factor for the introduction was flexible responsiveness and reliability

-Why Clomoni was chosen-

At Panasonic, a system was required that could flexibly respond to development by product and sales floor, in line with field operations and head office requests. "Clomoni" can widely accommodate the size and installation form of signage equipment and can also be designed for each fixture, matching these introduction requirements. Furthermore, our responsiveness during proposals and our careful support system were also highly evaluated, leading to the decision to introduce it.

Details are introduced in the following interview article.

Panasonic discusses the deciding factors for introducing Clomoni and operation design tailored to the field

Building an operational system that fits the site

-Results of introducing Clomoni-

With the introduction of "Clomoni," content updates are now completed online, greatly reducing the effort required for individual responses for each sales floor. In addition, because flexible equipment selection matching the installation conditions of each store is possible, field staff have also commented that it is easy to use. Efforts to expand its scope of use even further are currently underway.

Also responsible for designing and producing fixtures for branding purposes in some sales floors

For some of the sales floors where "Clomoni" was installed, BEEATS also handled the design and production of the fixtures. By linking with the broadcast content, we are supporting the creation of sales floors that more effectively convey the world of the product or brand.

BEEATS' strength lies in not only introducing signage but also taking on the production of fixtures that match the brand's world view.

BEEATS will continue to support the creation of spaces and tools that expand the possibilities of sales promotion, while staying close to the needs of each store and product.

Consult BEEATS for cloud-based digital signage

"Clomoni" is utilized in various places such as facilities, stores, and offices, with its strengths in a simple, intuitive UI, useful functions, and a rich track record of implementation. If your company is considering the introduction of digital signage, streamlining operations, or switching to a cloud-based system, please consult BEEATS.

About BEEATS' promotion support

BEEATS also supports the design and production of retail sales promotion tools.
If you have any consultations regarding store creation or sales promotion tools, please feel free to contact us.