“EMIS” Pop-up Store｜Shibuya PARCO

“THE HYUNDAI x PARCO Limited Store with NUGU” Project Vol. 11

The “THE HYUNDAI x PARCO Limited Store with NUGU” project, which gathers trendy Korean fashion, accessories, and goods brands, launched on May 10 (Fri), 2024. Vol. 11 “EMIS” served as the finale, and BEEATS was responsible for the construction of the pop-up store.

Location	Shibuya PARCO Section 107
Project	THE HYUNDAI x PARCO Limited Store with NUGU
Period	July 12 (Fri) – July 28 (Sun), 2024
Space	33.19㎡ (10.04 tsubo)

About "EMIS"

"EMIS" is a lifestyle brand based in Seoul. Based on the concept "every moment is special," they propose daily styles that pursue specialness in ordinary life. Their designs, which can be worn regardless of age, have garnered attention from the MZ generation—who are highly interested in fashion—due to their sensible colorways.

EMIS: https://www.emis.kr/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

South Korea’s “Hyundai Department Store,” fashion platform “nugu,” and PARCO have teamed up to select fresh and trendy brands loved by young people in Korea to introduce to customers in Japan.

Details here: https://prtimes.jp/main/html/rd/p/000000033.000064828.html

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores