BEEATS CO.,LTD. supports the first pop-up in Japan organized by Korea's Leferi

^{"K-Beauty Select Store" held in Tokyo, April 2026}

Bringing brand worldviews to life in Japan through high-level direction by Japan-Korea collaboration.
Leveraging the execution capability proven in this project to support Japanese companies' expansion into South Korea.

BEEATS CO.,LTD. (President: Motohiro Kashiwagi, Chuo-ku, Osaka, hereinafter referred to as "BEEATS"), which co-creates brand experiences in the retail sector, participated as a local Japanese partner for construction and operations in the "K-Beauty Select Store" event held in Tokyo by Leferi Co., Ltd. (Representative: Choi In-seok, Seoul, South Korea, hereinafter "Leferi"), one of South Korea's largest beauty influencer marketing companies, which welcomed a cumulative total of approximately 21,000^* visitors.

This project demonstrated that the Japan-Korea joint direction system involving BEEATS, Leferi, and their subsidiary ALX Design functions smoothly even for large-scale projects. Leveraging this proven execution capability, we will further accelerate the expansion of the "Korea Pop-up Store Opening Support Package" for Japanese companies, which we announced recently.

^{*Cumulative number of visitors during the event period (total 12 days)}

Overview of "K-Beauty Select Store" and BEEATS' Role

The "K-Beauty Select Store" was held at the "Yodobashi J6 Building" in Omotesando, Tokyo, co-hosted by Leferi and Amazon Korea. In a space of approximately 500 tsubo, which is the largest ever for Leferi^*, BEEATS CO.,LTD. fully supported the localization (optimization) according to Japanese construction standards and overall on-site direction.

The venue was bustling every day with many visitors seeking the experience of the first-ever "K-Beauty Select Store" in Japan, and it closed successfully after attracting significant attention from major Japanese and Korean media.

^{*Store size for pop-up events hosted by Leferi, as of April 2026}

Background: Incorporating design intentions and optimizing for Japanese construction standards

This event brought together brands carefully selected by 1,033 beauty creators. The challenge for holding this event in Japan for the first time was how to achieve, with high precision, this experiential store that is supported in South Korea, in Japan where construction rules and business customs differ.

To gain a deep understanding of the design intentions of "ALX Design," a specialized space design firm and Leferi subsidiary that manages the end-to-end creation of pop-up shops and flagship stores, BEEATS conducted a site inspection of the select store held in South Korea. We proposed solutions to bridge the gaps in materials and construction methods between the two countries and successfully realized the sophisticated space envisioned by ALX Design in Japan, while adhering to local construction environments.

Proven Execution Capability Through a Japan-Korea Strategic Partnership

Supporting the success of this project is the collaboration system by the three companies: BEEATS CO.,LTD., Leferi, and ALX Design. The three companies have concluded a Strategic Business Alliance (MOU) and have built a two-way global entry support system between Japan and Korea, further increasing the precision of that collaboration through the execution of this project.

The "Korea Pop-up Store Opening Support Package" for Japanese companies, which we recently began offering, is at the core of this three-company collaboration system. In this package, each company well-versed in the Japanese and Korean markets takes on the following roles, and we provide end-to-end support for Japanese companies entering Korea from planning and design to construction, marketing, and operation.

BEEATS: Overall Project Management (PM) for all project phases, and point of contact for Japanese companies.

BEEATS: Overall Project Management (PM) for all project phases, and point of contact for Japanese companies.

ALX Design: Responsible for spatial design planning and construction of stores, etc.

Through this package, we will reduce the burden on Japanese companies caused by barriers in language and business practices, and support the realization of optimal brand experiences tailored to the market characteristics of South Korea.

■ Details of the Package to Support Japanese Companies' Korea Pop-up Store Openings
https://www.beeats.co.jp/service/korea-popup-store/

Strengths in "Field Direction" Supporting Japanese Companies' Expansion into South Korea

The high-level coordination and adjustment capabilities demonstrated during this "expansion of a Korean company into Japan" will become a significant strength when Japanese companies enter the South Korean market.

• Creative Direction That Gives Form to Brand Vision

BEEATS deeply understands the world view of Japanese brands and shares it accurately with ALX Design. We pursue not just simple reproduction, but rather the enhancement of brand experience value at pop-up stores by applying presentations that fit the Korean atmosphere.

• Communication system connecting Japan and Korea

By supporting Japanese-Korean bilingualism, we minimize "gaps in intent and nuance." By communicating directly with the local production team, we support the smooth progress of the project.

• Flexible Response to Different Construction Rules

While clearing differences in materials, standards, and rules between Japan and Korea, we propose the optimal response to reproduce the brand's worldview. We support the "ideal space creation" that brands pursue when expanding overseas.

Future Prospects: Bringing the charm of Japanese brands to Korea

BEEATS will continue to improve the service quality of the "Korea Pop-up Store Opening Support Package," using our track record from this "K-Beauty Select Store" as a foundation.

Leveraging the strengthened partnership with Leferi and ALX Design established through this project, we will continue to support Japanese companies across a wide range of genres, such as apparel, cosmetics, and lifestyle, in building high-quality brand experiences in the South Korean market.

Specific construction processes for this project and details of space creation through Japanese-Korean collaboration are published on the case study page of our website.

■ Support for First Landing of "K-Beauty Select Store" Hosted by Leferi in Japan
https://www.beeats.co.jp/case_study/popup63/

About Leferi

Established in 2013, Leferi has now grown into Korea's largest beauty and lifestyle influencer and content creator management company. Possessing an influencer network of over 400 creators, its main business areas are diverse, ranging from creator training, online and offline marketing solutions, SNS-based commerce and live commerce, to the manufacturing and distribution of beauty products.

Leferi's greatest competitive advantage lies in its "nurturing system," which sets it apart from typical MCNs and influencer companies. Through a systematic approach akin to an entertainment agency, it scouts and trains creators, providing meticulous management to help them grow both creatively and in business. Furthermore, leveraging its expertise specialized in the beauty, fashion, and lifestyle sectors, it promotes collaboration with various companies to develop the K-Beauty ecosystem. Affiliated creators include LeoJ and Minsco, among others.

Currently, Leferi has evolved into a beauty influencer business group with over 1,000 top creators, including "Leo J Makeup" (Leo J), who boasts 1.45 million subscribers. It has built an integrated value chain ranging from creator management to digital marketing, commerce, and global event planning.

Furthermore, we have also internalized space design and construction capabilities through our subsidiary, ALX Design. Starting with this year's Tokyo Select Store, we plan to sequentially expand select stores to major cities around the world in the future.

URL: https://www.leferi.co.kr/
URL: https://www.alxdesign.kr/

^{*Each figure is as of May 2026}

About BEEATS

BEEATS is a marketing company that optimizes space design and store digital solutions.
By combining data and technology with creativity, we will greatly evolve the brand experience that can be experienced at the strongest customer touchpoint called retail, and create a comfortable "empathy" that generates real excitement, joy, and trust for consumers.

Trade Name: BEEATS CO.,LTD.
Location: Kitahama Chuo Bldg., 2-2-22 Kitahama, Chuo-ku, Osaka, Japan
Capital: 10 million yen
Established: April 1977
URL: https://www.beeats.co.jp/

Business Description:
・Market introduction of new products, in-store promotion planning, and fixture development
・Store construction
・Overseas marketing strategy planning and implementation
・Digital content and video production
・Event, exhibition, and press release development and operation
・Campaign planning and operation
・Web marketing production
・Development of DX equipment and services
・Production and operation of human resources and information management systems

Contact Us
info@beeats.co.jp
Responsible: Nishimura, Sakoda