Leferi K-Beauty Brand Award Ceremony "KYEA (Korea YouTubers’ Excellence Awards) 2026" Venue

Korea's largest beauty MCN, "Leferi," held the K-Beauty brand award ceremony "KYEA (Korea YouTubers’ Excellence Awards) 2026" in Japan for the first time, based on unique evaluation data from beauty influencers. BEEATS was in charge of venue construction for this ceremony, where top Japanese and Korean creators gathered.

Overview

Event Name	KYEA (Korea YouTubers’ Excellence Awards) 2026
Event Date	Friday, April 3, 2026
Participants	Approximately 50 Korean beauty creators from Leferi, approximately 20 prominent Japanese creators, etc.
Venue	Harajuku Yodobashi J6 Building
Scope of work	Venue selection support, venue procurement, construction, and setup

Please see the following page for the simultaneously held "K-Beauty Select Store."

"K-Beauty" award ceremony where 70 Japanese and Korean creators gathered

- Background and Challenges -

"KYEA" is an award that honors K-Beauty brands supported that year. In the venue setup for the first-ever event in Japan, the biggest challenge was how to incorporate the "design presented from the Korean side" without discrepancy while complying with Japanese construction rules and material restrictions. Amidst a tight schedule with a simultaneous pop-up store, precise on-site adjustments were required.

Supporting the first award ceremony in Japan with high-quality space construction

-Results-

"KYEA2026," which brought together about 70 creators from Japan and Korea, was covered by many media outlets and attracted great attention.

As a partner that embodies the design intent of overseas clients in accordance with the Japanese environment, BEEATS supported the multilateral promotional expansion of overseas companies in the Japanese market.

About the strategic business alliance between BEEATS, Leferi, and ALX Design

BEEATS has entered into a strategic business alliance with Leferi and ALX Design to strengthen support for Japanese brands expanding into South Korea.

About Leferi

Established in 2013, Leferi is one of Korea's largest MCNs (Multi-Channel Network: an organization that bundles influencers and integrates everything from content production to marketing) specializing in the beauty and lifestyle field. It is a beauty influencer business group with over 1,000 top creators including "Leo J Makeup," who has 1.45 million subscribers, and possesses a value chain that integrates everything from creator management to digital marketing, commerce, and global event planning.

Official website: https://www.leferi.co.kr/

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores