Hair dryer "nanocare ULTIMATE" end fixture

Produced experience fixtures for the new line of nanocare hair dryers, "nanocare ULTIMATE"

Panasonic Corporation, a leading Japanese home appliance manufacturer with a history of over 100 years.
BEEATS was in charge of producing the exhibition fixtures for "nanocare ULTIMATE," which was released as a new line of the popular hair dryer "nanocare" series. These fixtures won the Silver Award at the "Japan Promotional Marketing Association (JPM) Awards 2025."

Award History

• Award Name: Japan Promotional Marketing Award (JPM Award) 2025
• Award Result: Silver Award
• Award Year 2025

For more details on the award, please see the news page.

Points of design/production

• Simple, presence-filled fixture design with brand logo highlighted by LEDs
• Creating a sense of depth with a structure that layers mirrors and acrylic
• Improved eye-catching power by installing large digital signage on the back
• Mechanism for customers to self-understand products using tablets

We produced fixtures for displaying and experiencing the new line of the "nanocare" hair dryer, "nanocare ULTIMATE." The entire fixture has a simple configuration, and by highlighting the brand's iconic logo with LEDs, we impressively convey the world view of the new line.

The stage for installing the product was designed by layering mirrors and acrylic, focusing on a deep appearance.
We installed a large digital signage, functioning as an eye-catcher to attract customers' attention. (We used BEEATS's cloud-based digital signage "Clomoni" for content distribution)

Furthermore, by installing a mirror on the back, we designed an experience flow that allows users to try the hair dryer on the spot.
We incorporated a tablet at hand, creating a mechanism where users can self-check points they are curious about, allowing them to proceed with the experience while deepening their understanding.

What is "nanocare ULTIMATE"?

nanocare ULTIMATE is a series equipped with nanoe, which possesses the highest hair care effect in nanocare history, released in September 2024.

nanocare ULTIMATE Official Page

Past award-winning works

You can see BEEATS' award achievements to date here.

Consult BEEATS for sales promotion tools (POP/fixtures)

BEEATS has a wealth of experience in producing sales promotion tools for various industries, including home appliances, food, and telecommunications, and has won awards such as the JPM Award. We provide one-stop service from effective design and planning of POP/fixtures that catch customers' eyes and increase buying motivation, to high-quality production and reliable delivery to stores nationwide. Depending on your needs, we flexibly support on-site installation work. With know-how cultivated over about 50 years and our planning and design capabilities, we propose promotion tools that accurately bring out the charm of products and boost purchasing behavior at the store.

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For companies facing challenges in strengthening in-store promotions or in the production and operation of effective POP/fixtures, please feel free to contact us.