KDDI CORPORATION "Squid Game" Season 2 × au Collaboration Exhibition Event | GINZA 456

KDDI CORPORATION, a leading telecommunications company in Japan.
We are pleased to introduce an event held at GINZA 456 where you could experience the world of the hugely popular Netflix Korean drama "Squid Game," for which BEEATS handled the event booth construction and exhibition tool design.

Event Overview

Click here for event details: https://ginza456.kddi.com/contents/exhibition-2024/

Measures implemented this time

• Event booth construction
• Design of exhibition tools

About Netflix series "Squid Game"

"Squid Game" is a very popular drama series from South Korea by Netflix that created a global social phenomenon.
After distribution started in September 2021, 142,000,000 households around the world watched it in 4 weeks, a big hit that achieved the biggest record in Netflix history. The long-awaited Season 2 was distributed in December 2024, and it is also becoming a hot topic within Japan.

Netflix × au Official Page

Consult BEEATS for campaign and promotion planning

BEEATS provides broad support for the planning and operation of campaigns that link social media and digital measures, in addition to real experience events and storefront promotions. We design optimal communication according to customer issues, from expanding awareness of new products to attracting customers to storefronts and promoting purchases. We connect web campaigns seamlessly with events and storefront promotional tools (POP/fixtures), which are BEEATS' strengths, and propose comprehensive promotions that move the hearts of your targets.

Click here for details on our campaign and promotion planning and operation services

If you are considering effective promotion campaigns linked to events or in-store merchandising, or campaigns utilizing SNS, please feel free to contact us.