MAKESTAR Pop-up Store "K-POP LUCKY STORE" | Shibuya PARCO

MAKESTAR's first offline pop-up store opens

The Korean K-POP commerce platform "MAKESTAR" held a year-end event "K-POP LUCKY STORE" for Japanese K-POP fans. In addition to K-POP albums, the latest magazines, and merchandise, the first offline pop-up store equipped with lucky draws for popular K-POP idols and fortune-telling to test your luck as a fan opened in Shibuya PARCO, and BEEATS was in charge of construction.

What is "MAKESTAR"

"MAKESTAR" is the world's first communication crowdfunding platform specializing in entertainment. Artists and agencies launch crowdfunding projects to support the production of K-POP content, and fans can participate in content production by providing funds. It is currently gaining popularity all over the world, with fans participating from over 230 countries and regions. (As of December 2024)

MAKESTAR: https://www.makestar.co/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

Korea's "Hyundai Department Store," the fashion platform "nugu," and PARCO have joined forces to select fresh and trendy brands and content loved by young people in Korea and introduce them to Japanese customers.
Due to the great popularity of the first event held in the spring/summer of 2024, it was decided to hold the second and third events in the autumn/winter.

Details here: https://www.nugu.jp/product?displaygroup=10301

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores