"rihka" NEWoMan Shinjuku Pop-Up Store

Cosmetics brand "rihka," which is a hot topic on social media

Cosmetics brand "rihka," which is a hot topic on social media.
BEEATS CO.,LTD. was in charge of the design and construction of the pop-up store at NEWoMan Shinjuku.

Location	NEWoMan Shinjuku 1F NEWoMan Square (Event Space)
Period	September 19 (Thu) - September 25 (Wed), 2024

Click here for details: https://prtimes.jp/main/html/rd/p/000000182.000032762.html

Design and construction points

• Original cylindrical fixtures extracted from products such as nail polish, lipstick, and balm
• Infusing the brand image into the entire space by using wood grain
• Visual design that adds variety to the wood grain color, fixture height, and size
• Placed visual images in positions visible from a distance, creating a flow to attract people into the store
• Placed a simple tapestry with only the brand name to appeal to passing customers (improving awareness)
• Emphasized the brand image with the concept of natural-derived colors using plants as accent colors

What is "rihka"?

"rihka" is a cosmetics brand born from the wish, "May there be light (hikari) and salvation (sukui) for everyone." The worldview handled by hair and makeup artist Mika Matsuda and the carefully selected items are supported by a wide range of generations.

rihka: https://rihka.com/

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores