"GENERAL IDEA" Pop-up Store | Daimaru Umeda

First pop-up store for the South Korean brand "GENERAL IDEA" opens

A Korean brand, "GENERAL IDEA," that attracts people with its modern casual style fusing classic and street.
A pop-up store opened at Daimaru Umeda, and BEEATS was in charge of construction.

About "GENERAL IDEA"

"GENERAL IDEA" is a unisex casual brand established in South Korea in 2003. It features modern casual designs that fuse street and high-end styles, based on a classic atmosphere. Beloved by K-POP idols, it is supported by a wide range of generations, especially young people. It has participated in the Seoul Collection and New York Collection, and is expanding globally.

GENERAL IDEA: https://generalidea.jp/

THE HYUNDAI GLOBAL with nugu in OSAKA Project Overview

This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.

Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores