"SYSTEM" Pop-up Store | Shibuya PARCO

Japan's first standalone pop-up store for the Korean brand "SYSTEM"

The Korean contemporary brand "SYSTEM," which is a hot topic in Korea and made its Japan debut in the fall/winter of 2024.
Its first standalone pop-up store in Japan opened at Shibuya PARCO, and BEEATS was in charge of the construction.

About "SYSTEM"

"SYSTEM" is a Korean contemporary brand that creates new movements respecting diversity and inclusion with the design philosophy, "It’s for everyone, but more about differences." 
At this pop-up store, we showcased the 2024 F/W global collection unveiled at Paris Fashion Week in January 2024, and a variety of capsule collections that demonstrate the brand identity.

SYSTEM:https://www.system1990.com

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

Korea's "Hyundai Department Store," the fashion platform "nugu," and PARCO join forces to select fresh and trendy brands loved by young Koreans and introduce them to Japanese customers.
Due to the great popularity of the first phase held in the spring/summer of 2024, the second and third phases will be held in the autumn/winter.

Details here: https://www.nugu.jp/product?displaygroup=10301

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores