"NOICE" Pop-up Store | Shibuya PARCO

The first installment of the "THE HYUNDAI x PARCO Limited Store with NUGU" project

The "THE HYUNDAI x PARCO Limited Store with NUGU" project, which brings together trendy Korean fashion, small accessories, and goods brands, launched on May 10, 2024 (Fri). BEEATS was in charge of the construction of the pop-up store for the fashion brand "NOICE," which was the first to open.

About "NOICE"

"NOICE" is a daily workwear brand that seeks a coolness that comes from relaxation. Centered on gender-neutral freedom and tailoring that breaks away from stereotypes, it develops collections with denim and leather signature items. In particular, it set the concept for the 24SS season as "NEW NORMAL," proposing a "new standard" unique to "NOICE" that has become new along with the changes of the times.

NOICE:https://www.instagram.com/official_noice/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

South Korea's Hyundai Department Store, the fashion platform "nugu," and PARCO have joined forces to select 10 fresh and trendy brands loved by young Koreans to introduce to our Japanese customers.

Details here: https://prtimes.jp/main/html/rd/p/000000033.000064828.html

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores