"INSILENCE" Pop-up Store | Shibuya PARCO

Japan's first pop-up store for the South Korean brand "INSILENCE" opens

"INSILENCE", a popular South Korean fashion brand that combines minimal design and practicality.
Japan's first pop-up store opened at Shibuya PARCO, and BEEATS was in charge of construction.

About "INSILENCE"

"INSILENCE" is a fashion brand based in Seoul. Since its launch in 2013, it has garnered support from a wide range of people in their 20s and 30s, regardless of gender. Having realized collaborations with Japanese sports brand "MIZUNO" in the past, it has been attracting attention from outside South Korea as well, and this time, its first pop-up store in Japan has opened.

INSILENCE: https://insilence.co.kr/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

Korea's "Hyundai Department Store," the fashion platform "nugu," and PARCO join forces to select fresh and trendy brands loved by young Koreans and introduce them to Japanese customers.
Due to the great popularity of the first phase held in the spring/summer of 2024, the second and third phases will be held in the autumn/winter.

Details here: https://www.nugu.jp/product?displaygroup=10301

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores