Case StudyIndustry Case Studies

client

Mediquitous Co. Ltd.

category

Fashion & Beauty POPUP Stores & Events

"CITYBREEZE" Pop-up Store | Daimaru Umeda

Korean brand “CITYBREEZE” pop-up store opens

"CITYBREEZE" is a contemporary brand from Seoul, South Korea, popular among young people and favored by K-POP artists.
A pop-up store opened at Daimaru Umeda, and BEEATS handled the construction.

LocationDaimaru Umeda 1F EVENT SPACE
ProjectTHE HYUNDAI GLOBAL with nugu in OSAKA
PeriodJune 11 (Wed) – 17 (Tue), 2025
Space36.4㎡ (11.0 tsubo)
CITYBREEZEの商品ディスプレイエリア。水辺と女性モデルが描かれた大きな壁面グラフィックを背景に、多彩なトップスが並ぶハンガーラックと、帽子やバッグを陳列した下段のシェルフが配置された店舗空間の様子。
CITYBREEZEの店舗スペース。女性モデルが描かれた大きな柱グラフィックとレジカウンターの前に、衣類が並ぶハンガーラックやロゴ入りバッグを陳列したシェルフが配置された空間。
Tシャツが並ぶハンガーラックと、CITYBREEZEのロゴ入りバッグを陳列した白いシェルフが並ぶ商品ディスプレイ。ラック下段にはキャップが配置されるなど、アパレルと小物を組み合わせた展示の様子。
CITYBREEZEのロゴが編み込まれた白いニットハットや、水色のボーダー柄などの帽子が白い棚に並べられた商品ディスプレイの様子。
CITYBREEZEのロゴプリントTシャツをはじめ、白や黒、青などのカットソーが白いハンガーに美しく整列して並べられたラック近影の様子。
CITYBREEZEの白い衣類にあし出された金属製のブランドロゴチャームの拡大近影。

About “CITYBREEZE”

"CITYBREEZE" is a contemporary brand from Seoul, South Korea.
Consisting of two lines, "CITY" and "BREEZE," it offers minimalist and stylish items that blend into city life. It is widely favored by K-POP artists and is gaining popularity, especially among the youth.

CITYBREEZE: https://www.citybreeze.co.kr/

THE HYUNDAI GLOBAL with nugu in OSAKA Project Overview

This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.

Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

「THE HYUNDAI GLOBAL with nugu in OSAKA」のキービジュアル。様々なファッションスタイルを着こなすモデルたちの写真を縦に並べたコラージュを背景に、イベント名が中央に配置されたグラフィック画像。

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores