Case StudyIndustry Case Studies

client

Mediquitous Co. Ltd.

category

Fashion & Beauty POPUP Stores & Events

"The Barnnet" Pop-up Store | Daimaru Shinsaibashi Store

South Korean brand "The Barnnet" pop-up store returns to the Kansai region

"The Barnnet" is a brand based in Seoul, South Korea, that is supported by young people in Japan for its classic and elegant items.
Following the highly acclaimed event at Shibuya PARCO, a pop-up store has opened at the Daimaru Shinsaibashi store. BEEATS was in charge of construction.

LocationDaimaru Shinsaibashi Main Building 1F Midosuji-side Event Space
ProjectTHE HYUNDAI GLOBAL with nugu in OSAKA
PeriodMay 21 (Wed) - 27 (Tue), 2025
Space41.97㎡ (12.7 tsubo)
白を基調とした店舗空間。右側に白いフリルトップスとキャップを着用したマネキンが立ち、中央には白い洋服が並ぶハンガーラック、左側には小物を展示するカウンターショーケースが配置された売り場のレイアウト。
「The Barnnet」のロゴを配置した白い壁面什器。中央の棚に並ぶバッグや畳まれた商品と、両サイドのハンガーラックに陳列された洋服で構成されたディスプレイ空間。
大丸心斎橋店で開催された「The Barnnet」ポップアップストアの全景。白を基調とした空間に、アイコニックな赤いハート型の「B」ロゴオブジェや洋服が並ぶハンガーラックを配置した店舗空間。
白いハンガーラックに陳列された白いフリルトップスと、その奥の棚にディスプレイされた色とりどりのバッグやデニムパンツ。
ヘアアクセサリーやスマホケースなどの小物が並ぶ、白いガラスのカウンターショーケースのディスプレイ。
白いTシャツにストライプ柄のオーバーオールとネイビーのハットを着用したマネキンと、その横にネイビーや白のアイテムが陳列されたハンガーラックが並ぶディスプレイ。
「The Barnnet」のロゴが入った水色、黒、ピンクのキャップやベージュのバケットハットが、白い飾り棚の上下段に陳列された商品ディスプレイ。
白いハンガーラックを背景に、フリルトップスを着たマネキンにスタイリングされた「B」ロゴのグレーのミニバッグと、「The Barnnet」のブランドタグのクローズアップ。

About "The Barnnet"

"The Barnnet" is a fashion brand that was born in Seoul, South Korea, in the autumn of 2021. It offers classic and elegant items and has gained support from young people in Japan as well as in Seoul.
This pop-up store featured not only their popular staple caps and bags, but also many of the latest items perfect for the upcoming season.

The Barnnet: the-barnnet.com/

THE HYUNDAI GLOBAL with nugu in OSAKA Project Overview

This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.

Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

「THE HYUNDAI GLOBAL with nugu in OSAKA」のキービジュアル。様々なファッションスタイルを着こなすモデルたちの写真を縦に並べたコラージュを背景に、イベント名が中央に配置されたグラフィック画像。

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores