"MARITHÉ FRANÇOIS GIRBAUD" Pop-up Store | Shibuya PARCO

"THE HYUNDAI x PARCO Limited Store with NUGU" Project Part 2

The "THE HYUNDAI x PARCO Limited Store with NUGU" project, which gathers trendy Korean fashion, accessory, and merchandise brands, opened on Friday, May 10, 2024. BEEATS was in charge of the construction for the pop-up store of the second fashion brand to open, "Marithe + Francois Girbaud."

About "MARITHÉ FRANÇOIS GIRBAUD"

"MARITHÉ FRANÇOIS GIRBAUD" is a fashion brand launched by designers Marithé Bachellerie and François Girbaud. Since launching in France in 1972, they have been the first in the world to develop stone washing, baggy jeans, and engineered jeans.
It is a brand that continues to present creative and experimental collections based on denim, inheriting that reputation.
In the 1990s, the denim brand, which gained great popularity in the Korean market, was casually reinterpreted to fit modern lifestyles, growing into an icon for the Korean MZ generation.

MARITHÉ FRANÇOIS GIRBAUD: https://www.instagram.com/marithe_kr/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

South Korea's Hyundai Department Store, the fashion platform "nugu," and PARCO have joined forces to select 10 fresh and trendy brands loved by young Koreans to introduce to our Japanese customers.

Details here: https://prtimes.jp/main/html/rd/p/000000033.000064828.html

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores