"INSILENCE" Pop-up Store | Daimaru Umeda

Korean brand "INSILENCE" opens its first pop-up store in the Kansai region

INSILENCE is a popular Korean fashion brand that combines minimalist design with practicality.
Following the highly acclaimed event at Shibuya PARCO, their first pop-up store in the Kansai region has opened at Daimaru Umeda. BEEATS was in charge of the construction.

About "INSILENCE"

"INSILENCE" is a fashion brand based in Seoul. Since its launch in 2013, it has gained support from a wide range of people in their 20s and 30s, regardless of gender. It focuses on apparel lines that reflect the atmosphere of the times, and is characterized by not limiting its seasonal collections to specific categories.

INSILENCE: https://insilence.co.kr/

THE HYUNDAI GLOBAL with nugu in OSAKA Project Overview

This project is a collaboration between South Korea’s “Hyundai Department Store,” fashion e-commerce platform “nugu,” and PARCO Co., Ltd. to introduce trendy Korean fashion, small items, and goods brands to Japanese customers.
“THE HYUNDAI × PARCO Limited Store with NUGU,” held at Shibuya PARCO in May and October 2024, received a great response, and based on its success, it was decided to hold the third event in the Kansai region.
This time, large-scale pop-ups of Korean brands will be held for about three months across three facilities: Shinsaibashi PARCO, Daimaru Umeda, and Daimaru Shinsaibashi.

Click here for details: THE HYUNDAI GLOBAL with nugu in OSAKA Press Release

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores