"ORR" Pop-up Store | Shibuya PARCO

"THE HYUNDAI x PARCO Limited Store with NUGU" Project Part 4

The "THE HYUNDAI x PARCO Limited Store with NUGU" project, which gathers trendy Korean fashion, accessory, and merchandise brands, opened on Friday, May 10, 2024. BEEATS was in charge of the construction for the pop-up store of the fourth fashion brand to open, "ORR."

About ORR

ORR is a fashion brand from South Korea whose name stands for "Original Realize," with the concept of "realizing the inherent value of products." By reinterpreting classic moods and silhouettes, they develop products faithful to the basics. Based on deep research into women's proportions, they achieve a high degree of perfection with delicate, fluid details and designs that feel rooted in reality.

ORR: https://orr.co.kr/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

South Korea's Hyundai Department Store, the fashion platform "nugu," and PARCO have joined forces to select 10 fresh and trendy brands loved by young Koreans to introduce to our Japanese customers.

Details here: https://prtimes.jp/main/html/rd/p/000000033.000064828.html

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores