"Matin Kim" Pop-up Store | Shibuya PARCO

"THE HYUNDAI x PARCO Limited Store with NUGU" Project Part 3

The "THE HYUNDAI x PARCO Limited Store with NUGU" project, which gathers trendy Korean fashion, accessory, and merchandise brands, opened on Friday, May 10, 2024. BEEATS was in charge of the construction for the pop-up store of the third fashion brand to open, "Matin Kim."

About "Matin Kim"

"Matin Kim" is a Korean fashion brand that combines "Matin," which means "morning" in French, with "Kim," the surname of the brand's founder, CEO Da-in Kim. Starting with small steps in 2015, Matin Kim has gained strong support from the MZ generation by consistently showcasing trendy styling and close communication with customers utilizing SNS. The brand boasts a level of popularity that other brands cannot approach, with almost all items sold out upon release, backed by a solid fan base.

Matin Kim: https://matinkim.mysmartstore.jp/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

South Korea's Hyundai Department Store, the fashion platform "nugu," and PARCO have joined forces to select 10 fresh and trendy brands loved by young Koreans to introduce to our Japanese customers.

Details here: https://prtimes.jp/main/html/rd/p/000000033.000064828.html

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores