"Lovely Runner" Pop-up Store | Shibuya PARCO

"THE HYUNDAI x PARCO Limited Store with NUGU" project

The "THE HYUNDAI x PARCO Limited Store with NUGU" project, which gathers trendy Korean fashion, accessory, and merchandise brands, opened on May 10, 2024 (Fri). BEEATS was in charge of the construction of the pop-up store for the popular Korean drama "Lovely Runner."

Location	Shibuya PARCO 5F POP UP SPACE
Project	THE HYUNDAI x PARCO Limited Store with NUGU
Period	July 5 (Fri) – July 15 (Thu), 2024
Space	37.65㎡ (11.39 tsubo)

What is "Lovely Runner"

"Lovely Runner" is a hot Korean drama that recorded #1 for 6 consecutive weeks in 109 countries worldwide. The pop-up held at THE HYUNDAI SEOUL in South Korea in May recorded the highest level of sales and visitor numbers in the department store's history, and it has now landed in Japan for the first time! Many fans gathered every day, creating a huge response.

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

South Korea's "Hyundai Department Store," the fashion platform "nugu," and PARCO have joined forces to select fresh and trendy brands and content loved by young Koreans to introduce to Japanese customers.

Details here: https://prtimes.jp/main/html/rd/p/000000033.000064828.html

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores