"2024 MAMA AWARDS" Pop-up Store | Shibuya PARCO

World-leading K-POP awards ceremony "2024 MAMA AWARDS" pop-up store opens

The world-watched, largest-scale K-POP music awards ceremony, "2024 MAMA AWARDS."
A pop-up store collaborating with a Korean fashion brand and a popular Japanese character opened at Shibuya PARCO, and BEEATS was in charge of the construction.

Location	Shibuya PARCO 5F POP UP SPACE
Project	THE HYUNDAI x PARCO Limited Store with NUGU
Period	November 14 (Thu) - November 28 (Thu), 2024
Space	78.8m² (23.8 tsubo)

What is "MAMA AWARDS"?

"MAMA AWARDS (Mnet ASIAN MUSIC AWARDS)" is one of the world's largest K-POP awards, hosted by CJ ENM, which operates the music channel Mnet. Since its start in 1999, it has led the globalization of K-POP, and in 2024, it reached the United States, the world's number one music market, for the first time as a K-POP awards ceremony. It wrote a new page in its 25-year history.

Official Instagram: https://www.instagram.com/mnet_mama/

THE HYUNDAI x PARCO Limited Store with NUGU Project Overview

Korea's "Hyundai Department Store," the fashion platform "nugu," and PARCO have joined forces to select fresh and trendy brands and content loved by young people in Korea and introduce them to Japanese customers.
Due to the great popularity of the first event held in the spring/summer of 2024, it was decided to hold the second and third events in the autumn/winter.

Details here: https://www.nugu.jp/product?displaygroup=10301

For inquiries regarding pop-up stores and pop-up events, please contact BEEATS

BEEATS provides end-to-end support for promotional events such as various pop-up stores and pop-up events, including apparel, cosmetics, and food, from planning and spatial design that embody the brand's worldview to construction and on-site venue operation (arranging event staff, etc.).

▶ Click here for details on planning, spatial design, engineering, construction, and operation services for pop-up stores and promotional events

If your company is considering opening a pop-up store or launching an event, please feel free to consult with us.

We can support pop-up store openings not only in Japan but also in the Korean market seamlessly.

▶ Click here for details on our support services for Korean pop-up stores