"d CARD GOLD" Usage Promotion DM | Achieved 320% of the target

NTT DOCOMO, INC. is a leading Japanese telecommunications company. They have a wide range of smart life businesses, including consumer telecommunications, financial payment services, electricity, and gas. BEEATS provided total support for the DM project aimed at promoting the use of "d CARD GOLD," from planning and design to production and shipping.

Aiming to promote credit card usage

ーBackgroundー

To further increase card transaction volume, promoting payment settings by "d CARD GOLD" holders was a challenge. "d CARD GOLD" is a card with attractive benefits for NTT DOCOMO users, such as a 10% return in "d POINTs" for every 1,000 yen (excluding tax) spent on DOCOMO usage fees.
We aimed to increase the communication cost payment setting rate by once again appealing to these benefits.

Structure that clearly communicates the service's inherent benefits

-Production Points-

• Copywriting that intuitively conveys ease and value, leading to calls to action
• Expressing perks as "gifts" with a design motif of a present box
• Designed a flow to include setting methods in stages and complete them on the spot

Adopted a structure that clearly communicates the service's inherent benefits without providing special offers.
While simply conveying the benefits of the perks, we carefully included setting methods within the DM and designed a flow that allows for smooth completion of the setting process.

The setting rate achieved 320% of the target

-Results-

The payment setting rate for the DM target audience achieved 320% of the target.
In particular, we achieved high results in transfer settings from other companies' credit cards, resulting in an action-driven outcome despite the simple appeal.

About d CARD GOLD

"d CARD GOLD" is a credit service provided by NTT DOCOMO, INC. When you use your d CARD for shopping in stores or online, you earn d POINTs.

For consultations on DM marketing (direct mail), contact BEEATS

BEEATS supports DM marketing that moves the target's heart and produces reliable responses. We handle everything in a one-stop manner from planning and design that increases open rates according to the customer's purpose (such as new customer acquisition or improving loyalty of existing members) to printing, address printing, and shipping (dispatch to post office). Based on careful hearings, we will propose optimal measures with cost-effectiveness in mind. Even if it is your first paper media project, you can leave it to us with confidence.

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If your company is considering sales promotion measures that definitely reach the target or the introduction of effective DM marketing, please feel free to contact us.