"Docomo Denki" Acquisition DM | 253 applications acquired through targeted appeals

NTT DOCOMO, INC., Japan's leading telecommunications company. They are widely expanding in consumer communication business, financial settlement services, and smart life businesses such as electricity and gas. BEEATS provided total support for the DM measure aimed at promoting "docomo Denki" service applications, from planning and design to production and shipping.

Purpose	Promotion of "Docomo Denki" service applications
Target	"d CARD GOLD" holders
Type/Size	Bi-fold pressure-sealed DM, A4
Number of copies issued	79,951 copies
Distribution period	September 2024
Scope of work	Planning, design, production, shipping (dispatch to post office)

With the purpose of promoting "docomo Denki" service applications

ーBackgroundー

We implemented a DM measure aimed at promoting "docomo Denki" enrollment by appealing to the value of using "d CARD GOLD" and "docomo Denki" as a set for "d CARD GOLD" holders. We proposed 3 types of DMs with optimized messages and designs according to customer attributes and contract status.

Designed creative with 3 approaches

-Production Points-

• Approach 1: Impact proposal highlighting 10% cash back
• Approach 2: News-style Notice design proposal
• Approach 3: Poi-katsu appeal to stimulate interest

Produced 3 types of DM with different appeal approaches. Designed a structure to capture attention with an impactful cover design, leading from benefit appeals to the application flow. We considered approaches that would resonate with each customer.

Acquired 253 applications

-Results-

We designed creatives from multiple angles and acquired 253 applications. By verifying the effects of each creative, it also led to a grasp of more effective appeal axes and design trends.

About Docomo Denki

"docomo Denki" is an electric power service that NTT DOCOMO, INC. started providing in March 2022. The number of contracts exceeded 1 million in October 2025. With a focus on the "docomo Denki Green" plan, which realizes virtually zero CO2 emissions derived from renewable energy^*1, it features a high point return rate by setting payments with various "d CARDs".

^{*1 Substantially zero CO2 emissions are achieved by using non-fossil certificates for power sources such as LNG thermal power.}

For consultations on DM marketing (direct mail), contact BEEATS

BEEATS supports DM marketing that moves the target's heart and produces reliable responses. We handle everything in a one-stop manner from planning and design that increases open rates according to the customer's purpose (such as new customer acquisition or improving loyalty of existing members) to printing, address printing, and shipping (dispatch to post office). Based on careful hearings, we will propose optimal measures with cost-effectiveness in mind. Even if it is your first paper media project, you can leave it to us with confidence.

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If your company is considering sales promotion measures that definitely reach the target or the introduction of effective DM marketing, please feel free to contact us.