【Article Published】 NRF 2026 Consideration #06 "The choice of 'not showing' AI"

Based on the contributed report to the fashion business media "Oui Speak Fashion® Japan (OSF)," we have released the sixth in a series of discussion articles that adds BEEATS' unique perspective.

This time, based on the philosophy of "quiet technology" advocated by LVMH, we explore the ideal state of technology that does not push AI to the forefront but supports the value of human sensibility and customer service from the back.

Please take a look as a hint for future store creation that values the brand's unique atmosphere and "human-specific experiences," rather than just efficiency and uniformity.

■#06: The choice of "not showing" AI. Learning from LVMH, technology supporting customer experience

We will continue to deliver insights obtained from observations of NRF 2026 and CES 2026 regularly through "VOICE." Please take a look.

▼Report on NRF 2026 is here
NRF Retail Big Show 2026 Report
NRF 2026 Retail Media Network Report