NRF Retail's Big Show 2026 Report

The Dawn of Agent Commerce NRF ─2026 Report Released!

One of the world's largest retail conferences, "NRF 2026," was held in New York from January 11 to 13, 2026, gathering over 1,000 exhibitors and about 40,000 visitors from over 100 countries. Google's CEO made his first appearance and announced a common rule (UCP) connecting AI and the retail industry. This year's NRF became a conference indicating that retail decision-making itself has begun to shift from humans to AI, rather than just a place to share trends.

About the NRF 2026 report

This report explains the latest retail trends that attracted attention at the venue, under the supervision of BEEATS President and CEO Kashiwagi and World Mode Holdings Co., Ltd. President Kafuku, who experienced NRF2026 locally.

This article summarizes the latest trends in the retail industry, including the "agent commerce" sector, which is projected to reach $1 trillion in the US by 2030, and key points for utilizing AI in physical stores, offering insights into survival strategies for the future.

Download here form Please apply from here.※ Materials are available in Japanese only.

Introducing a part of the actual report material!

■Table of Contents
Introduction: What is NRF 2026
・Crustal movement of Agent Commerce ── Shopping's starting point changes
1) Why did the world's largest tech companies stand on the retail stage?
2) Shopping moves from "search" to "conversation"
・How is the retail floor trying to respond ── Introduction, implementation, redefinition of people
1) The silent crisis called "the wall of pilot introduction"
2) In the midst of "growth without employment," where is the value of people?
・Who will stop the runaway of agents ── Security, data, and the path of initiative
1) Why traditional security doesn't work
2) The dilemma of Agent Commerce
3) AI agents and retail initiative
・Notable exhibiting companies/Solution commentary

Editor Information
Liberty
Liberty Toki, Representative/Chief Marketing Strategist and Advisor at Liberty & Friends Inc. Well-versed in information on New York and overseas. Primarily supports global businesses expanding between Japan and the US. In addition to providing research reports on the latest trends and business information in New York for private companies, government agencies, financial institutions, and research firms, she is also a frequent study group lecturer, writer for various media, and speaker. She also serves as Data Operating Manager at Spate, a New York-based data science firm.

New York latest store design trends also released!

In addition to this report, which showcases the latest trends in the retail industry as seen at NRF 2026, we have also published the Fall 2025 edition of our New York store design trends report. It features interviews with multiple designers and creators, analyzes trends in New York, and summarizes the latest trends in store design.
Details Here Please check here.　※ Materials are available in Japanese only.