[Article Published] NRF 2026 Analysis #04 "Can AI guide customers to what they want?"

We have published the fourth installment of our analysis articles, which are based on reports contributed to the fashion business media "Oui Speak Fashion® Japan (OSF)" and supplemented with our own perspective from BEEATS.

In this installment, we explore the topic of information design to guide customers to the products they want, focusing on the latest in AI usage in fashion e-commerce. We hope this serves as a hint for future experience design and store layout planning, not only for digital but also for physical stores.

■#04: Can AI guide customers to what they want? Experience design through the 'discovery' in fashion e-commerce

We will continue to deliver insights obtained from observations of NRF 2026 and CES 2026 regularly through "VOICE." Please take a look.

▼Report on NRF 2026 is here
NRF Retail Big Show 2026 Report
NRF 2026 Retail Media Network Report