[Article Published] NRF 2026 Insight #02 "Gen Z Doesn't Abandon Physical Stores"

We have published the second article in our series of insight articles based on reports contributed to the fashion business media "Oui Speak Fashion® Japan (OSF)," adding our own unique perspective.

This time, we focus on the insights of Gen Z, who are digital natives. Why do they dare to need "physical stores" now? We unravel the hints for future store creation seen from their true feelings.

■#02: Gen Z doesn't "abandon physical stores." The value of "final verification" that digital natives really seek

We will continue to deliver insights obtained from observations of NRF 2026 and CES 2026 regularly through "VOICE." Please take a look.

▼Report on NRF 2026 is here
NRF Retail Big Show 2026 Report
NRF 2026 Retail Media Network Report