Case StudyIndustry Case Studies

client

SoftBank Corp.

category

Communication/IT Promotional tools

Y!mobile "Y!mobile 10th Anniversary Thanksgiving Festival" event attraction roulette

Produced a roulette game to liven up the event commemorating the 10th anniversary

The "Y!mobile 10th Anniversary Thanksgiving Festival" was held to commemorate the 10th anniversary of the start of Y!mobile's service.
BEEATS planned and produced a roulette game with the 10th anniversary as the key visual to enliven the event. This roulette won the Silver Award at the "Japan Promotional Marketing Award (JPM Award) 2025."

Award History

  • Award Name: Japan Promotional Marketing Award (JPM Award) 2025
  • Award Result: Silver Award
  • Award Year 2025

For more details on the award, please see the news page.

Points of design/production

  • Roulette molding with the "10" character as a motif
  • Designed with an eye-catching effect in mind to attract attention at the event venue

In line with the Y!mobile 10th anniversary key visual, a roulette design with the "10" character as a motif was adopted. It is designed with an eye-catching effect in mind so that it is easily noticeable by visitors at the event venue.

What is the "Y!mobile 10th Anniversary Thanksgiving Festival"

This is a project held over one year starting May 31, 2024, to show gratitude to customers who have patronized "Y!mobile" as it marks the 10th anniversary of its service launch. Campaigns to commemorate the 10th anniversary were rolled out one after another.

Y!mobile official page: https://www.ymobile.jp/

Past award-winning works

You can see BEEATS' award achievements to date here.

Consult BEEATS for sales promotion tools (POP/fixtures)

BEEATS has a wealth of experience in producing sales promotion tools for various industries, including home appliances, food, and telecommunications, and has won awards such as the JPM Award. We provide one-stop service from effective design and planning of POP/fixtures that catch customers' eyes and increase buying motivation, to high-quality production and reliable delivery to stores nationwide. Depending on your needs, we flexibly support on-site installation work. With know-how cultivated over about 50 years and our planning and design capabilities, we propose promotion tools that accurately bring out the charm of products and boost purchasing behavior at the store.

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For companies facing challenges in strengthening in-store promotions or in the production and operation of effective POP/fixtures, please feel free to contact us.