"Re・De Light & Sound" Exhibition Stand

Produced the exhibition stand for the wireless speaker-equipped LED lantern of the lifestyle brand "Re・De"

The "Re・De" brand, developed by A-Stage Inc., which proposes a rich lifestyle through design appliances, is a wellness brand that redesigns comfort.
BEEATS was in charge of producing the exhibition stand for "Re・De Light & Sound," which was released in June 2025. This exhibition stand won the Silver Award at the "Japan Promotional Marketing Association (JPM) Awards 2025."

Award History

• Award Name: Japan Promotional Marketing Award (JPM Award) 2025
• Award Result: Silver Award
• Award Year 2025

For more details on the award, please see the news page.

Points of design/production

• Refined fixture design matched to the world view of the product
• Expressing sound spreading 360° through shape
• Design that wraps the product in an arc, highlighting the soft light of the lantern

To convey the features of "Re・De Light & Sound," we designed an exhibition stand where the charm of sound and light can be felt more. The feature of sound spreading 360° is expressed in the shape of the product installation surface, and the design wraps around the product so that the gentle light of the lantern stands out.

What is "Re・De Light & Sound"?

"Re・De Light & Sound" is a brand-new product that fuses delicate, gentle, candle-like light generated by advanced algorithms with refined sound that harmonizes with any space. It is not just a light or speaker, but provides new value to daily life by changing the atmosphere of the entire space.

"Re・De Light & Sound" official page: https://re-de.jp/light-sound/

Past award-winning works

You can see BEEATS' award achievements to date here.

Consult BEEATS for sales promotion tools (POP/fixtures)

BEEATS has a wealth of experience in producing sales promotion tools for various industries, including home appliances, food, and telecommunications, and has won awards such as the JPM Award. We provide one-stop service from effective design and planning of POP/fixtures that catch customers' eyes and increase buying motivation, to high-quality production and reliable delivery to stores nationwide. Depending on your needs, we flexibly support on-site installation work. With know-how cultivated over about 50 years and our planning and design capabilities, we propose promotion tools that accurately bring out the charm of products and boost purchasing behavior at the store.

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Companies having issues with strengthening in-store promotions or producing and operating effective POP and fixtures, please feel free to consult us.