Installed Samsung Galaxy dedicated fixtures in approximately 600 Docomo Shops

"Samsung Galaxy" is known as the representative model of Android smartphones globally. BEEATS has been providing sales promotion support in the retail field for many years since Samsung Electronics Japan Co., Ltd. first entered the Japanese market. This time, we produced "Samsung Galaxy" dedicated fixtures for approximately 600 Docomo Shops nationwide and handled everything through to on-site installation consistently.

Overview

Produced items	Samsung Galaxy Dedicated Fixture
Number of items delivered	Approx. 600 stores
Delivery time	July 2025 - February 2026
Scope of work	Structural review, customization, production, installation

Measures implemented this time

• Production and logistics management of Samsung Galaxy dedicated fixtures
• Pre-negotiation with Docomo Shops nationwide and setup preparation as the fixture installation secretariat
• One-stop handling of transportation of dedicated fixtures to the site and installation work

Customized design compatible with store environments

- Background and Production -

In designing and producing the dedicated fixtures, we prepared three types—wall-mounted, 1,200mm width, and 1,800mm width—to flexibly accommodate Docomo Shops nationwide with varying floor areas and location conditions. Furthermore, in mass-producing them based on designs created by Samsung, we at BEEATS improved the structure to facilitate smooth installation work and designed them with consideration for easy store operation and maintenance after installation.

(Left) 1,200mm wide type, (Center) 1,800mm wide type, (Right) Wall type *All designed by Samsung

Building a smooth introduction system in cooperation with the field

When carrying in the fixtures for Docomo Shops, we worked closely with NTT Docomo, sales agents, and shop staff beforehand to carry out careful installation preparations. We confirmed the details based on each store's information and established a smooth introduction system after receiving approval from each related company.

Response and Results after Introduction

After installation, we received words from Samsung saying, "We are now able to appeal the worldview of Samsung Galaxy in stores," and "More customers can try out Samsung Galaxy."

Consult BEEATS for sales promotion tools (POP/fixtures)

BEEATS has a wealth of experience in producing sales promotion tools for various industries, including home appliances, food, and telecommunications, and has won awards such as the JPM Award. We provide one-stop service from effective design and planning of POP/fixtures that catch customers' eyes and increase buying motivation, to high-quality production and reliable delivery to stores nationwide. Depending on your needs, we flexibly support on-site installation work. With know-how cultivated over about 50 years and our planning and design capabilities, we propose promotion tools that accurately bring out the charm of products and boost purchasing behavior at the store.

▶ Click here for details on our planning, design, production, and delivery service for sales promotion tools (POP/fixtures)

For companies facing challenges in strengthening in-store promotions or in the production and operation of effective POP/fixtures, please feel free to contact us.